[lead]Map Your Path to Digital Mastery[/lead]
Seventy-four percent of business executives say their company has a digital strategy, but only 15% believe their company has the skills and capabilities to execute. As an eBusiness professional, it’s your job to close that gap. You must master dynamic new digital ecosystems of value, harnessing resources both inside and outside your company in order to win, serve and retain customers.
At this Forum, Forrester will teach you how to create alignment and balance in your digital strategies — and in the process, transform both your operations and customer relationships.