eTail West, Palm Desert, CA

December 09, 2014

Signal is a thrilled to be back at eTail West this February! Don’t miss our head of sales, Jonathan Ricard, as he moderates the omni-channel track on day 2. And be sure to stop by our booth and learn how Signal helps marketers transform their data into insights and engage with customers across the web, mobile devices and beyond – all in real time.

 12;40 pm, Day One, Feb 18: Jonathan Ricard kicks off Track B: The Omni-Channel Experience & Integrated Marketing

  • 12:45 pm: Enhancing The Omni-Channel Experience With Integrated Marketing At Neiman Marcus 
    • This fireside chat will showcase how Neiman Marcus delivers an integrated approach to marketing that provides consumers with a seamless shopping experience across touch points – in store, online, and on multiple devices
  • 1:10 pm: Transform Customer Engagement For The Ultimate Conversion Advantage with Meyar Sheik , CEO, Certona
    • Learn how Certona’s client is taking personalization to the next level, by harnessing Certona’s predictive cloud to deliver hyper-personalized experiences that speak to each customer’s individual interests and specific circumstances.
  • 2:45 pm: Disruption Panel Discussion: Transforming Through Disruption
    • Famous Rhodes , VP eCommerce, AutoNation
    • Vishaal Melwani , CEO Creative Director & Co-Founder, Combatant Gentlemen
    • Dana Bloom , VP & GM KEEP Collective, Stella & Dot
    • Frerk-Malte Feller , VP HP Shopping North America PPS, Hewlett Packard
    • Rahmon Coupe , CEO, YourAmigo
  • 3:15 pm: Multi-Channel, Social Analytics. Gooddata Executive Speaker 
    • How to track social campaign success and map that to not only spend but revenue is becoming more and more critical to retailers.  GoodData, the leader in social analytics, will discuss their implementations at organizations like Virgin America for analyzing tweets, facebook and pinterest campaigns.
  • 4:15 pm: Tracking Panel Discussion: Tracking The Impact Of Digital On In-Store: Having A Clear Picture Of Where Your Customers Are Shopping And Why
    • Keith Clark , VP CRM & Customer Insights, Chico’s FAS
    • Loren Simon , Sr. Director of Online Marketing,
    • Alex Golshan , VP Omni-Channel and International eCommerce, BCBGMAXAZRIAGROUP
    • Kevin Ertell , SVP Digital, Sur La Table
    • Jon Panella , VP Global Commerce Practice, Sapient
    • Jason Gowans , Director Data Lab, Nordstorm
  • 4:45 pm: Panel Discussion: Efficiently Creating An Integrated Omni-Channel Environment
    • Jim Ensign , VP Global Digital Marketing, Papa John’s
    • Josh Friedman , VP eCommerce, JC Penney
    • Jennifer DiMotta , VP eCommerce, The Sports Authority
    • TJ Person , CEO & Founder, Koupon Media
    • Mark Deruyter , Director eCommerce Marketing, Columbia Sportswear
  • 5:15 pm: How To Bring Digital Relevancy To A Legacy Company
    • Kathy Hecht , VP Marketing and Business Development, Silver Star Brands


EJ Guren

EJ Guren formerly ran global events marketing for Signal. Before she came to Signal, EJ spent 7 years in hospitality operations and investor relations at Hyatt Hotels Corporation.

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