CRMC – Navigating the Future of CRM

February 01, 2016

We’re a proud sponsor of the CRMC conference in Chicago, where retailers will learn how Signal connects brands to real people, in real time.

Our recent blog post Marketing to People: What Advertisers Need to Know About Bringing Offline Data Online, will show you the key to initiating people-based marketing is having the ability to upload offline data (such as audience segments in a CRM system) to the online environment—a process called data onboarding, to be instantly matched with digital data and activated for people-based targeting, measurement and personalization.

Interested in how Signal can help you onboard your data at the speed of customers?

Drop us a line and we’ll be in touch.


EJ Guren

EJ Guren formerly ran global events marketing for Signal. Before she came to Signal, EJ spent 7 years in hospitality operations and investor relations at Hyatt Hotels Corporation.

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