Beta & Beyond – Melbourne & Sydney

April 30, 2015

Solving the Customer Identity Puzzle: Unlocking the Value of Your Customer Data 

As an extension of the Beta & Beyond Innovation Series brought to you by Accenture and The MitchelLake Group, we’re thrilled to be the exclusive showcase company at the upcoming invitation-only events where senior global and local marketers and technologists convene and discuss the innovations that are driving value creation in marketing today.

Few disciplines have more potential to transform marketing than customer identity. And it’s quickly becoming a reality through new technologies and industry collaboration that bring accuracy, control, and scale so marketers can engage with customers wherever they are.

Topics and themes to include:

  • How global brands are driving value in customer engagement and acquisition through collaboration and partnerships.
  • Australian marketers and technologists on balancing the drive to scale up customer data usage with the mandate for data governance, ownership and quality.

Please contact us to request an invitation.

May 12th in Melbourne and May 14th in Sydney.


EJ Guren

EJ Guren formerly ran global events marketing for Signal. Before she came to Signal, EJ spent 7 years in hospitality operations and investor relations at Hyatt Hotels Corporation.

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