Argyle’s 2015 Leadership in Digital Marketing

March 10, 2015

We’re thrilled to join forces once again with Argyle at the upcoming Leadership in Digital Marketing forum in New York City.  This executive-only forum will include discussion and debate around the ways in which the digital age has fundamentally changed how the customer functions on a day to day basis and thus has also revolutionized the field of marketing. Don’t miss Kathy Menis, SVP Marketing at Signal, discussing the value of a clear view of the customer.

Panel Discussion: The Value of a Clear View

  • Where are you in your ability to gain a single view of a customer?  Have you experimented with using big data analytics to obtain real-time customer behavioral insights to execute “next best action” marketing?
    • Has there been any other innovative use of analytics to support marketing in your organization?
  • Encouraging action through use of emotion in digital channels
  • Seizing opportunities to enhance retention and build stronger relationships
  • Best practices for taking control of your data to get a handle on digital identity
  • How are marketers leveraging this customer information to create personalized interactions that drive revenue?
    • Leveraging data to better tailor every interaction with each customer
    • Best practices in creating complementary touch points and how to track and integrate these across channels

EJ Guren

EJ Guren formerly ran global events marketing for Signal. Before she came to Signal, EJ spent 7 years in hospitality operations and investor relations at Hyatt Hotels Corporation.