2015 J.D. Power Automotive Marketing Roundtable

September 28, 2015

The Signal Cafe returns to JD Power’s Automotive Marketing Roundtable in Las Vegas! Be sure to stop by for a specialty coffee and learn why Signal is the dominating marketing technology solution for the Auto industry.

  • 5X the number of Auto clients vs. other paid solutions
  • 10 of the leading auto OEM’s use Signal in the U.S. and abroad
  • More than 2X the market share of other paid solutions – COMBINED
  • 71% of Auto OEM’s who chose independent solutions choose SIGNAL

Don’t miss our all star panel featuring three Signal clients on Wednesday, October 21st at 1:30 PM.

Managing Multi-Channel Mayhem: How Auto Marketers Leverage Customer Data to Reach Connected Consumers
Consumers are hyper-connected, using mobile, Web, and in-person research throughout their shopping journey and are sending signals about themselves every step of the way. Leaders from the automotive industry advise on managing multi-channel mayhem to leverage customer data, adding value to marketing efforts, and creating seamless experiences.

Moderator: Jonathan Ricard, Senior Vice President, Sales, Signal

Panelists:
Jon Beebe, Director, Digital Advertising & Analytics (Global), General Motors
Charles Miller, Manager, Insights & Analytics, Dealer.com
Brian Archey, Director of Analytics and Dealer Reporting, Cars.com

 

EJ Guren

EJ Guren formerly ran global events marketing for Signal. Before she came to Signal, EJ spent 7 years in hospitality operations and investor relations at Hyatt Hotels Corporation.

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