When nothing stands between you and your customers, everything is possible.
Signal’s Customer Identity Platform instantaneously integrates your customer data from across the enterprise — building your strategic data asset from a variety of offline and online sources at a rate of 50 milliseconds from collection to connection. Your asset evolves continuously as Signal receives and processes 50 billion signals each day, aggregating data from touchpoints including CRM files, tags, APIs and SDKs, with no data loss or time wasted from unnecessary batch uploading.
Because customers move quickly across devices and channels, brands encounter a proliferation of disconnected and anonymous profiles. Leveraging a persistent identifier, Signal connects the attributes of a single customer into an individual live profile store, creating a holistic, deterministic and pure view of each customer through an identity graph. Using Signal’s Identity Network of more than 300 million IDs, your brand can match offline data to target more known customers, so you never lose customers and gain the ability to identify more of them over time.
Brands choose whether to connect their customers’ digital profiles to internal analytics tools, external data and media partners (or the combination of endpoints that fits their business needs), synchronizing profiles to activation channels to continuously recognize customers. Brands can identify and connect to individual customers on previously unknown devices, or through global activation partners to extend the reach of the identity graph.
Unify your data around a persistent identifier to gain a holistic view of your customers and a base for insights and analytics.
Move freely with your customers and recognize them across all touchpoints to create relevant individualized experiences.
Supercharge customer interactions by building smart, complete and persistent profiles that evolve as quickly as customer preferences.
Communicate with customers and get the closed-loop attribution you need across paid and owned channels — no more guessing games.