A Whirlwind Week for Signal

June 13, 2014

Signal made a big splash this past week when we introduced our new company name and unveiled the industry’s first Open Data Platform at IRCE 2014, the largest e-commerce event on the planet.

IRCE attendees were “seeing red” when they visited our sleek, new booth. Though a departure from our former BrightTag blue, our new Signal red served as the perfect backdrop to learn more about our innovative Signal Fuse platform, the only data foundation that can collect and connect your online and offline customer signals – across devices and in real-time. One lucky visitor was able to “cut through the noise” by winning their own pair of Signal logo-ed Beats By Dre headphones.

IRCE booth collage from picasa

On Wednesday, Signal’s clients, partners, friends and members of the media joined us for a night on the town, vintage Chicago-style. Guests were whisked via private trolley to the fashionable Randolph Street market district for a festive evening of food and drink at RM Champagne.

RM Champage with trolley

It was a fantastic turnout, and the response to our new name and product launch has been overwhelmingly positive. The champagne was flowing, and guests especially enjoyed Signal’s signature-red cocktail, aptly titled “The Beacon.”

IRCE and RM Champagne Photos2

It’s been a memorable week – filled with laughter, partnership and celebration. We can’t think of a better way to embark on an exciting future together as Signal, the global leader in real-time, cross-channel marketing technology.

IRCE and RM Champagne Photos3

Cheers to helping our clients and partners make their data and marketing technologies work better, together!


Caroline Lucas

Caroline Lucas was formerly the Marketing Manager at Signal.

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