Webinar: Identity Powers Individualized Engagements with the Modern Customer

Today’s consumers expect exactly what they want, the moment they want it — and brands must keep pace. Hindsight is 20/20; however, basing future interactions solely on a customer’s past behaviors is short-sighted. Brands must recognize their customers in real-time across all touchpoints and continuously understand their needs to exceed expectations. Continuous identity is the …

Webinar: How (Real) Relevance Can Save Digital Advertising

When advertisers can deliver an ad targeted to a customer’s needs at the right time and in the right way, 49 percent of Americans will give you their attention, according to a recent survey by VentureBeat. With the growing use of ad blockers, consumers are sending a strong message to marketers that they are demanding true …

Webinar: Master Cross-Channel Customer Recognition

Learn how to more effectively recognize your customers and improve your cross-device targeting, personalization and measurement. Forrester Analyst Richard Joyce and Signal VP of Solutions Todd Schoenherr will discuss what you need to know and how to start building your customer identity and recognition strategy today.

Webinar: Turn on Custom Audiences, Ramp Up CPMs

How can publishers help advertising partners reach real people who are in-market for their products? Learn the latest research on the state of the digital advertising ecosystem for publishers. Our speakers, Stefan Tornquist, VP of Research at Econsultancy and Kathy Menis, SVP Marketing at Signal, will be sharing crucial insights from our survey revealing how …

Webinar: The Promise of First-Party Data

Brands with the strongest ROI on data-driven marketing are approaching customer data in a fundamentally different way. What makes these marketing organizations stand out from the pack? Learn how their differences are powering stronger capabilities to deliver seamless customer experiences in our upcoming webinar. Our special guest, Stefan Tornquist of Econsultancy, will present the findings …

Webinar: Customer Identity is the New Currency

Watch our webinar recording featuring Forrester Analyst Fatemeh Khatibloo and learn how to use customer data and identity to power customer experiences. Fatemeh serves Customer Insights Professionals and her research has been featured in the New York Times, Wall Street Journal, AdAge and more. She’s a frequent and highly-rated speaker at industry events.

How to Become a Cross-Channel Powerhouse

Do you have the roadmap and technology foundation to execute your cross-channel marketing plans? In this webinar, we welcome marketing expert Joanna O’Connell, Director of Research at AdExchanger, to break down the challenges and outline the blueprint to turn your current marketing organization into a cross-channel powerhouse through marketing operations, execution and technology. Hosted by Josh Dreller, …