Webinar: Identity Powers Individualized Engagements with the Modern Customer

Today’s consumers expect exactly what they want, the moment they want it — and brands must keep pace. Hindsight is 20/20; however, basing future interactions solely on a customer’s past behaviors is short-sighted. Brands must recognize their customers in real-time across all touchpoints and continuously understand their needs to exceed expectations. Continuous identity is the …

Webinar: How (Real) Relevance Can Save Digital Advertising

When advertisers can deliver an ad targeted to a customer’s needs at the right time and in the right way, 49 percent of Americans will give you their attention, according to a recent survey by VentureBeat. With the growing use of ad blockers, consumers are sending a strong message to marketers that they are demanding true …

Webinar: Master Cross-Channel Customer Recognition

Learn how to more effectively recognize your customers and improve your cross-device targeting, personalization and measurement. Forrester Analyst Richard Joyce and Signal VP of Solutions Todd Schoenherr will discuss what you need to know and how to start building your customer identity strategy today.

Webinar: Turn on Custom Audiences, Ramp Up CPMs

How can publishers help advertising partners reach real people who are in-market for their products? From our latest research on the state of the digital advertising ecosystem for publishers, you’ll learn: how publishers can enable advertisers to reach addressable audiences; which proven capabilities garner the highest CPM premium; where publishers are investing over the next …

Webinar: The Promise of First-Party Data

Brands with the strongest ROI on data-driven marketing are approaching customer data in a fundamentally different way. What makes these marketing organizations stand out from the pack? Learn how their differences are powering stronger capabilities to deliver seamless customer experiences in our webinar. Our special guest, Stefan Tornquist of Econsultancy, presents the findings of the …

Webinar: Customer Identity is the New Currency

Watch our webinar recording featuring Forrester Analyst Fatemeh Khatibloo and learn how to use customer identity and first-party data to power customer experiences. Fatemeh serves Customer Insights Professionals and her research has been featured in the New York Times, Wall Street Journal, AdAge and more. She’s a frequent and highly-rated speaker at industry events.

Breaking Down Silos: How to Prepare for a Cross-Channel Future

A whopping 65% of CMOs are expected to spend more money on marketing technology this year. But what technology should you buy and what should you prioritize when building your own marketing stack? Marketing expert Jonathan Margulies of the Winterberry Group and Signal’s Senior Vice President of Marketing, Joe Stanhope, discuss how marketers can align their technology and …

How to Become a Cross-Channel Powerhouse

Do you have the roadmap and technology foundation to execute your cross-channel marketing plans? In this webinar, we welcome marketing expert Joanna O’Connell, Director of Research at AdExchanger, to break down the challenges and outline the blueprint to turn your current marketing organization into a cross-channel powerhouse through marketing operations, execution and technology. Hosted by Josh Dreller, …