[Gartner Report] Be Trustworthy in Every Customer Digital Interaction

Trust becomes critical as more customers interact with brands through digital channels. In fact, by 2020, companies that are digitally trustworthy will generate 20% more online profit than those that are not. This report from Gartner explains how to instill trustworthiness in all interactions with your customers. To earn consumer trust, brands need to demonstrate …

[Gartner Report] The Eight Building Blocks of CRM: Information and Insight

Consistent and accurate customer information is the foundation for CRM — and for identity. Onboarding your CRM using Signal allows you to unify your online and offline data, achieving a true single view of the customer. In this report, find out how strong customer information management strategies enable marketers to uncover critical insights and deliver …

From Digital-First to Data-First

Brands operate in a marketplace where everyone and everything is connected. But the answer to gaining consumer attention isn’t about being digital-first. It’s about being data-first. Achieving brand success in 2019 means advancing from evermore digital marketing tactics to a customer-first mindset that encompasses the consumer journey in its totality to give people what they …

The Quest for the Perfect Identity-Driven Marketer

Consumers today have very high expectations. Sixty percent expect brands to deliver tailored customer experiences; seven out of 10 consumers say they prefer content and ads that are customized to their personal interests and shopping habits, and 43 percent report that their desire for personalization has grown in the last year alone. Succeeding in this …

White Paper: How to Survive and Thrive Under the GDPR

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, harmonizes data privacy laws across Europe and impacts every company that touches the personal data of European Union residents. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers …

The Two Things Retailers Must Do To Win Holiday 2017

Retailers know that Holiday 2017 is make or break. They’re tasked with demonstrating to consumers and investors that their business is still relevant in the 21st century — and if they don’t capitalize on the opportunity at hand, their brand may not survive to see the next holiday season. To succeed, retailers need to deliver …

Building Consumer Brand Infatuation

Customer satisfaction is the bedrock of brand success, and companies like Amazon and Marriott are masters in the art and science of creating innovative, immersive customer experiences that span across channels and touchpoints. Brands that follow their lead and deliver personal, seamless and relevant experiences are poised to dramatically boost customer loyalty and increase ROI; …