The Forrester Tech Tide™: Martech for B2C Marketers, Q2 2018

Brought to you by   Consumer expectations are at an all-time high. So is confusion about which of the 5,000-plus marketing technologies best equip brands to deliver one-to-moment marketing, in today’s channel-agnostic marketplace. Forrester’s latest Tech Tide report, however, states that marketing efficiency and effectiveness are most dependent on technologies that help marketers identify customers and …

Forrester Now Tech: Identity Resolution

Identity resolution is the driving force behind modern marketing innovation. But before brands can begin identifying their customers across devices and channels, they must first identify the right identity vendor — a mounting challenge given the growing number of identity solution providers battling for marketers’ attention and their significant competitive differences. Forrester’s latest Now Tech …

Forrester Q&A: Everything Marketers Need To Know About Match Rates

The opportunities that lie within a brand’s first-party customer data set are endless. Now, customer-obsessed marketers must maximize match rates to keep this data relevant and personalize their customer experiences. Onboarders enable marketers to bring their offline data online, but the accuracy, freshness and persistence of the data varies greatly by technology partner.    This Forrester …

White Paper: How to Survive and Thrive Under the GDPR

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, harmonizes data privacy laws across Europe and impacts every company that touches the personal data of European Union residents. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers …

The Two Things Retailers Must Do To Win Holiday 2017

Retailers know that Holiday 2017 is make or break. They’re tasked with demonstrating to consumers and investors that their business is still relevant in the 21st century — and if they don’t capitalize on the opportunity at hand, their brand may not survive to see the next holiday season. To succeed, retailers need to deliver …

Building Consumer Brand Infatuation

Customer satisfaction is the bedrock of brand success, and companies like Amazon and Marriott are masters in the art and science of creating innovative, immersive customer experiences that span across channels and touchpoints. Brands that follow their lead and deliver personal, seamless and relevant experiences are poised to dramatically boost customer loyalty and increase ROI; …

Digital Clarity Group Special Report: The Amazon Threat and The Facebook Trap

The holiday season is “make or break” time for retailers, accounting for up to 30% of annual revenue. Retailers face a host of challenges: mega competitors like Amazon, the rise of social platforms and the relentless flood of data that can drown an organization. Data is the solution to delivering the real-time, hyper-personalized experiences and comprehensive …