The Buyer’s Guide to Data Onboarding

While customer data onboarding has been around for years, this oft-overlooked technical process that connects offline and online data is once again thrust in the spotlight. As marketers increase their investment in identity-based strategies, this critical first step impacts both the level of identity resolution that brands can achieve and their ability to activate addressable …

4 Tactics to Evolve Your Marketing from Segmentation to Personalization

What’s the value of a shopping cart? As a marketer, you may respond that there’s no clear way to measure the ROI. But imagine you’re grocery shopping and the store doesn’t have one. You’ll likely walk out the door — and that’s the most valuable piece of information any brand needs. With consumers having immediate …

What a Data Management Platform Is… and Is Not

Frequently, we are asked if Signal’s marketing technology is a data management platform (DMP). It’s not. But we understand the confusion. As a data onboarding solution and identity resolution platform, Signal does manage data. Yet how we do it and what we do with it are very different than a DMP. Here, we clear it …

Identity Platform RFP Template

To ensure you get the right answers to inform your identity investment, you need to ask the right questions—a daunting task when you’re staring at a blank spreadsheet. We can help. Download our Identity Platform RFP template to help you start filling in all of those rows, columns and tabs with more than 50 questions …

What is Customer Identity?

Digital is getting more and more personal every day, and we don’t mean the insults being thrown around on Twitter. Platforms, publishers and brands are all moving toward a greater degree of personalization. Consumers expect that when they log on, the brands they interact with will know them in the same way that their Netflix …

Data Onboarding 101

  Data onboarding – the technical process of uploading offline customer data to the online environment to match with digital identifiers – made its ad-tech debut years ago. But with today’s increasing focus on identity-driven marketing, this critical capability is once again in the spotlight. As we now know, marketing is no longer just about …

What’s Your Data Collection Strategy?

If you could collect every piece of data on customer interactions, would you? If you answered “Yes,” we need to talk. Because when it comes to customer data, more doesn’t always mean better. In fact, you could be making an expensive mistake by collecting a trove of information without a sound strategy in place. Use …