What’s Your Data Collection Strategy?

If you could collect every piece of data on customer interactions, would you? If you answered “Yes,” we need to talk. Because when it comes to customer data, more doesn’t always mean better. In fact, you could be making an expensive mistake by collecting a trove of information without a sound strategy in place. Use …

Identity Graphs Demystified

With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale. But what exactly is an ID graph and what should marketers prioritize when evaluating a vendor?

Server Direct 101

Learn how Signal Direct goes beyond tag management to provide a scalable method of integration that eliminates vendor tags and connects brands and sites to their trusted vendors in real-time.

Tag Management 101

Tag management solutions allow companies to incorporate dozens or hundreds of tags while avoiding common issues such as implementation agility, control over data and performance.