How to Get the Most Out of Customer Data Platforms

Nearly half of all companies worldwide now have a customer data platform (CDP), according to the latest “State of Marketing” report from Salesforce. The CDP industry has seen year-over-year growth of 59 percent, with revenues expected to jump from an estimated $640 million in 2018 to $1 billion in 2019 – not bad for a …

The Buyer’s Guide to Data Onboarding

While customer data onboarding has been around for years, this oft-overlooked technical process that connects offline and online data is once again thrust in the spotlight. As marketers increase their investment in identity-based strategies, this critical first step impacts both the level of identity resolution that brands can achieve and their ability to activate addressable …

4 Tactics to Evolve Your Marketing from Segmentation to Personalization

What’s the value of a shopping cart? As a marketer, you may respond that there’s no clear way to measure the ROI. But imagine you’re grocery shopping and the store doesn’t have one. You’ll likely walk out the door — and that’s the most valuable piece of information any brand needs. With consumers having immediate …

What a Data Management Platform Is… and Is Not

Frequently, we are asked if Signal’s marketing technology is a data management platform (DMP). It’s not. But we understand the confusion. As a data onboarding solution and identity resolution platform, Signal does manage data. Yet how we do it and what we do with it are very different than a DMP. Here, we clear it …

Identity Platform RFP Template

To ensure you get the right answers to inform your identity investment, you need to ask the right questions—a daunting task when you’re staring at a blank spreadsheet. We can help. Download our Identity Platform RFP template to help you start filling in all of those rows, columns and tabs with more than 50 questions …