From Digital-First to Data-First

Brands operate in a marketplace where everyone and everything is connected. But the answer to gaining consumer attention isn’t about being digital-first. It’s about being data-first. Achieving brand success in 2019 means advancing from evermore digital marketing tactics to a customer-first mindset that encompasses the consumer journey in its totality to give people what they …

The Buyer’s Guide to Data Onboarding

While customer data onboarding has been around for years, this oft-overlooked technical process that connects offline and online data is once again thrust in the spotlight. As marketers increase their investment in identity-based strategies, this critical first step impacts both the level of identity resolution that brands can achieve and their ability to activate addressable …

The Future of Retail

Retail remains in a period of radical transformation, and casualties are mounting. All trends point to identity resolution emerging as the decisive factor separating the retailers taking the lead in customer engagement from those left in the dust. Read our ebook to learn more about the identity-driven trends that are revolutionizing retail.

WTF is Identity?

Every day the web is becoming more personal. Consumers expect the brands they interact with to know them in the same way that their Netflix account and their Spotify playlist does. If brands are going to meet these heightened expectations, they’ll need to have more than probabilistic profiles or carefully honed audience segments in their …

4 Fatal Flaws in Traditional Approaches to Customer Identity Resolution

When a brand wants to target its existing customers with digital ads, its customer email list must first be matched to ad-targeting IDs (cookies, devices IDs) through a process known as identity resolution. But marketers beware: some approaches are irrevocably flawed. This guide explains 4 flaws to avoid and exactly how they impact marketing effectiveness.