[Gartner Report] Be Trustworthy in Every Customer Digital Interaction

Trust becomes critical as more customers interact with brands through digital channels. In fact, by 2020, companies that are digitally trustworthy will generate 20% more online profit than those that are not. This report from Gartner explains how to instill trustworthiness in all interactions with your customers. To earn consumer trust, brands need to demonstrate …

4 Tactics to Evolve Your Marketing from Segmentation to Personalization

What’s the value of a shopping cart? As a marketer, you may respond that there’s no clear way to measure the ROI. But imagine you’re grocery shopping and the store doesn’t have one. You’ll likely walk out the door — and that’s the most valuable piece of information any brand needs. With consumers having immediate …

Building Brand Loyalty in a Digital-First World

  Let’s face it: loyalty marketing strategies centered around points and rewards simply don’t work. Today’s hyper-connected consumers have high expectations, short attention spans and a long list of brand suitors at their fingertips. As companies strive to stand out, they must offer more than a transactional reward. They must offer emotional value. That means …

4 Fatal Flaws in Traditional Approaches to Customer Identity Resolution

When a brand wants to target its existing customers with digital ads, its customer email list must first be matched to ad-targeting IDs (cookies, devices IDs) through a process known as identity resolution. But marketers beware: some approaches are irrevocably flawed. This guide explains 4 flaws to avoid and exactly how they impact marketing effectiveness.

What It Takes to Be a Favorite Travel Brand

We know there’s a high correlation between a brand’s customer experience score and its sales. But what, exactly, do market-leading travel brands like Expedia and Marriott do differently than their competitors to win the position of “favorite” in customers’ hearts? In Q1’17, Signal and Digital Ascendant conducted a survey of consumers to find out what …

What It Takes to Be a Favorite Retail Brand

We know there’s a high correlation between a brand’s customer experience score and its sales. But what, exactly, do leading retailers like Amazon and Target do differently than their competitors to win the position of “favorite” in their customers’ hearts? In Q1’17, Signal and Digital Ascendant conducted a survey of consumers to find out. When …

Transforming Brand Engagements With Customer Identity

Never before have brands had access to so much data. Yet never before has there been so much duplicate, disconnected and inaccurate information collected about their customers. Marketers, it appears, are suffering from an identity crisis. And their pain is being felt all the way down to a brand’s bottom line. In the race to …

Building Consumer Brand Infatuation

Customer satisfaction is the bedrock of brand success, and companies like Amazon and Marriott are masters in the art and science of creating innovative, immersive customer experiences that span across channels and touchpoints. Brands that follow their lead and deliver personal, seamless and relevant experiences are poised to dramatically boost customer loyalty and increase ROI; …

CMO Survey: Why Customer Identity Matters for Great Customer Experiences

A 2017 survey of CMOs reveals striking dichotomies in marketing priorities, budget allocation, technology capabilities and satisfaction with results from customer-centric marketing. Marketers are not satisfied with their brand’s performance on metrics like customer retention rate and lifetime value — but continue to spend the bulk of their budgets on new customer acquisition. Marketers recognize …