[Gartner Report] The Eight Building Blocks of CRM: Information and Insight

Consistent and accurate customer information is the foundation for CRM — and for identity. Onboarding your CRM using Signal allows you to unify your online and offline data, achieving a true single view of the customer. In this report, find out how strong customer information management strategies enable marketers to uncover critical insights and deliver …

From Digital-First to Data-First

Brands operate in a marketplace where everyone and everything is connected. But the answer to gaining consumer attention isn’t about being digital-first. It’s about being data-first. Achieving brand success in 2019 means advancing from evermore digital marketing tactics to a customer-first mindset that encompasses the consumer journey in its totality to give people what they …

The Buyer’s Guide to Data Onboarding

While customer data onboarding has been around for years, this oft-overlooked technical process that connects offline and online data is once again thrust in the spotlight. As marketers increase their investment in identity-based strategies, this critical first step impacts both the level of identity resolution that brands can achieve and their ability to activate addressable …

Instant Size and Reach: Move Beyond a Match Test

These aren’t just words here at Signal; they are our North Star. They are what set us apart from the competition. And now we invite you to put our platform, our solutions and our service to the test. With Signal, you are in the driver seat with your customer data. During the course of our …

Data Onboarding 101

  Data onboarding – the technical process of uploading offline customer data to the online environment to match with digital identifiers – made its ad-tech debut years ago. But with today’s increasing focus on identity-driven marketing, this critical capability is once again in the spotlight. As we now know, marketing is no longer just about …

Onboarding for Addressable Media

Signal makes it faster and easier than ever to bring offline data online to activate addressable media campaigns. In a matter of  minutes, marketers can match offline customer data to digital IDs for targeting in the ad platform of their choice. Profiles created through Signal’s onboarding are persistent for dependable future use and always merging …

The Marketer’s Guide to People-Based Marketing

For all the benefits of digital technology, it’s certainly made the business of marketing much more challenging. Marketers, so closely tied to ROI, must account for every dollar spent, an increasingly complex equation 
as new data sources enter the marketplace. With CEOs scrutinizing digital performance, marketers 
are pressured with managing customer data and measuring marketing …

Marketers Can Do More with Their CRM Data

CRM software is a vault of valuable data that tracks interactions companies have with their customers, spanning from contact information to in-store experiences and customer attributes. This translates to valuable first-party data brands can leverage in their marketing efforts. By onboarding their offline CRM data, marketers can take a people-based marketing approach online in order …