The Future of Retail

Retail remains in a period of radical transformation, and casualties are mounting. All trends point to identity resolution emerging as the decisive factor separating the retailers taking the lead in customer engagement from those left in the dust. Read our ebook to learn more about the identity-driven trends that are revolutionizing retail.

White Paper: How to Survive and Thrive Under the GDPR

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, harmonizes data privacy laws across Europe and impacts every company that touches the personal data of European Union residents. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers …

What It Takes to Be a Favorite Travel Brand

We know there’s a high correlation between a brand’s customer experience score and its sales. But what, exactly, do market-leading travel brands like Expedia and Marriott do differently than their competitors to win the position of “favorite” in customers’ hearts? In Q1’17, Signal and Digital Ascendant conducted a survey of consumers to find out what …

What It Takes to Be a Favorite Retail Brand

We know there’s a high correlation between a brand’s customer experience score and its sales. But what, exactly, do leading retailers like Amazon and Target do differently than their competitors to win the position of “favorite” in their customers’ hearts? In Q1’17, Signal and Digital Ascendant conducted a survey of consumers to find out. When …

How Travelers Plan & Book Trips in a Multi-Device World

Today’s travelers typically make their travel decisions over multiple sessions and multiple screens. This increases the pressure on travel vendors to recognize individual travelers across devices so as to create seamless, one-to-one, personalized experiences that will drive conversion and loyalty. As this survey of US travelers shows, building a unified commerce platform, with the ability …

The State of Video Gaming in the U.S.

Companies in the gaming and entertainment industry — particularly those concerned about raising their customer satisfaction scores — are increasingly adopting a customer-centric, or player first, strategy. As gamers use multiple connected devices to play and research games, brands can now capture more customer data than ever before to understand gamer behavior at an individual …

A People-Based Approach to Cross-Device Tracking

People own more devices than ever before. The average consumer owns around four connected devices and uses three or more daily to discover, explore and transact. Unfortunately, most marketers are only able to connect one of them to an actual person. And this is a problem. Because devices don’t shop. People do. When shopping, customers …

Unwrapping the 2016 Holiday Shopper

Holiday 2016 is fast approaching and so is an eager crowd of highly connected consumers. According to eMarketer, total 2016 holiday season sales are predicted to increase just 3.3% over last year, while e-commerce sales specifically will rise 17%. This year, retailers must up the ante across their digital channels to earn the recognition – …

How Digital Ad Spend is Wasted

The ad waste problem is real, especially when it comes to the digital sphere. This year, marketers are expected to spend $68 billion on digital ads in 2016 compared to $66 billion for TV. Despite this heavy investment, Google found more than 56% of ad impressions are never seen by consumers, and Proxima estimates $37 …