The Forrester Tech Tide™: Martech for B2C Marketers, Q2 2018

Consumer expectations are at an all-time high. So is confusion about which of the 5,000-plus marketing technologies best equip brands to deliver one-to-moment marketing, in today’s channel-agnostic marketplace. Forrester’s latest Tech Tide report, however, states that marketing efficiency and effectiveness are most dependent on technologies that help marketers identify customers and guide more relevant, personalized …

White Paper: How to Survive and Thrive Under the GDPR

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, harmonizes data privacy laws across Europe and impacts every company that touches the personal data of European Union residents. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers …

Digital Marketing in 2017: Trends and Predictions

In the past few years, the focus of marketing has shifted from product-centric to customer-centric, from customer acquisition to retention and loyalty, and from individual transactions to the entire buyer journey. This has led marketers to reexamine the entire customer experience, seeking to create more streamlined, personalized and memorable interactions that will strengthen customer engagement, …

Unwrapping the 2016 UK Shopper

The holiday shopping frenzy is just around corner. And in the UK, most of it is going to take place on shoppers’ desktops. In a recent Signal survey of 2,000 UK consumers, more than two-thirds of respondents cite the desktop as their favorite place to browse for gifts, and more than half claim most of …

Unwrapping the 2016 Holiday Shopper

Holiday 2016 is fast approaching and so is an eager crowd of highly connected consumers. According to eMarketer, total 2016 holiday season  sales are predicted to increase just 3.3% over last year, while e-commerce sales specifically will rise 17%. This year, retailers must up the ante across their digital channels to earn the recognition – and wallets …

Marketers Can Do More with Their CRM Data

CRM software is a vault of valuable data that tracks interactions companies have with their customers, spanning from contact information to in-store experiences and customer attributes. This translates to valuable data brands can leverage in their marketing efforts. By tapping into their CRM data across channels using people-based marketing technology, marketers can: Achieve a single …