The Forrester Tech Tide™: Martech for B2C Marketers, Q2 2018

Brought to you by   Consumer expectations are at an all-time high. So is confusion about which of the 5,000-plus marketing technologies best equip brands to deliver one-to-moment marketing, in today’s channel-agnostic marketplace. Forrester’s latest Tech Tide report, however, states that marketing efficiency and effectiveness are most dependent on technologies that help marketers identify customers and …

Forrester Now Tech: Identity Resolution

Identity resolution is the driving force behind modern marketing innovation. But before brands can begin identifying their customers across devices and channels, they must first identify the right identity vendor — a mounting challenge given the growing number of identity solution providers battling for marketers’ attention and their significant competitive differences. Forrester’s latest Now Tech …

The Future of Retail

Retail remains in a period of radical transformation, and casualties are mounting. All trends point to identity resolution emerging as the decisive factor separating the retailers taking the lead in customer engagement from those left in the dust. Read our ebook to learn more about the identity-driven trends that are revolutionizing retail.

Forrester Q&A: Everything Marketers Need To Know About Match Rates

The opportunities that lie within a brand’s first-party customer data set are endless. Now, customer-obsessed marketers must maximize match rates to keep this data relevant and personalize their customer experiences. Onboarders enable marketers to bring their offline data online, but the accuracy, freshness and persistence of the data varies greatly by technology partner.    This Forrester …

What is Customer Identity?

Digital is getting more and more personal every day, and we don’t mean the insults being thrown around on Twitter. Platforms, publishers and brands are all moving toward a greater degree of personalization. Consumers expect that when they log on, the brands they interact with will know them in the same way that their Netflix …

WTF is Identity?

Every day the web is becoming more personal. Consumers expect the brands they interact with to know them in the same way that their Netflix account and their Spotify playlist does. If brands are going to meet these heightened expectations, they’ll need to have more than probabilistic profiles or carefully honed audience segments in their …

Webinar: Identity Powers Individualized Engagements with the Modern Customer

Today’s consumers expect exactly what they want, the moment they want it — and brands must keep pace. Hindsight is 20/20; however, basing future interactions solely on a customer’s past behaviors is short-sighted. Brands must recognize their customers in real-time across all touchpoints and continuously understand their needs to exceed expectations. Continuous identity is the …

Take Ownership of Your Identity Graph

No more renting — it’s time to own your brand’s identity graph, so you can provide your customers the individualized experiences they expect. A holistic view of your customers reduces costs, improves time to action and lets you take control of your data.

Onboarding for the Always-On Consumer

Onboarding takes minutes and creates persistent profiles that expand and enrich with every customer engagement — offline and online. Helping brands build dynamic, multi-dimensional profiles that facilitate ongoing, constantly evolving and identity-driven relationship with their engaged, always-on customers.