Brands operate in a marketplace where everyone and everything is connected. But the answer to gaining consumer attention isn’t about being digital-first. It’s about being data-first. Achieving brand success in 2019 means advancing from evermore digital marketing tactics to a customer-first mindset that encompasses the consumer journey in its totality to give people what they …
Identity resolution is the driving force behind modern marketing innovation. But before brands can begin identifying their customers across devices and channels, they must first identify the right identity vendor — a mounting challenge given the growing number of identity solution providers battling for marketers’ attention and their significant competitive differences. Forrester’s latest Now Tech …
Recent research from Winterberry Group found that marketers are focusing increasing attention and resources on identity to deliver enhanced, privacy-compliant customer experiences. View the full report in the Slideshare below.
Retail remains in a period of radical transformation, and casualties are mounting. All trends point to identity resolution emerging as the decisive factor separating the retailers taking the lead in customer engagement from those left in the dust. Read our ebook to learn more about the identity-driven trends that are revolutionizing retail.
Digital is getting more and more personal every day, and we don’t mean the insults being thrown around on Twitter. Platforms, publishers and brands are all moving toward a greater degree of personalization. Consumers expect that when they log on, the brands they interact with will know them in the same way that their Netflix …
In 2018, identity is poised to revolutionize digital marketing. Don’t get left behind. See all 5 of Signal’s 2018 predictions and recommendations in this report.
Every day the web is becoming more personal. Consumers expect the brands they interact with to know them in the same way that their Netflix account and their Spotify playlist does. If brands are going to meet these heightened expectations, they’ll need to have more than probabilistic profiles or carefully honed audience segments in their …
Today’s consumers expect exactly what they want, the moment they want it — and brands must keep pace. Hindsight is 20/20; however, basing future interactions solely on a customer’s past behaviors is short-sighted. Brands must recognize their customers in real-time across all touchpoints and continuously understand their needs to exceed expectations. Continuous identity is the …
No more renting — it’s time to own your brand’s identity graph, so you can provide your customers the individualized experiences they expect. A holistic view of your customers reduces costs, improves time to action and lets you take control of your data.
Onboarding takes minutes and creates persistent profiles that expand and enrich with every customer engagement — offline and online. Helping brands build dynamic, multi-dimensional profiles that facilitate ongoing, constantly evolving and identity-driven relationship with their engaged, always-on customers.