Trust becomes critical as more customers interact with brands through digital channels. In fact, by 2020, companies that are digitally trustworthy will generate 20% more online profit than those that are not. This report from Gartner explains how to instill trustworthiness in all interactions with your customers. To earn consumer trust, brands need to demonstrate …
Brands operate in a marketplace where everyone and everything is connected. But the answer to gaining consumer attention isn’t about being digital-first. It’s about being data-first. Achieving brand success in 2019 means advancing from evermore digital marketing tactics to a customer-first mindset that encompasses the consumer journey in its totality to give people what they …
Consumers today have very high expectations. Sixty percent expect brands to deliver tailored customer experiences; seven out of 10 consumers say they prefer content and ads that are customized to their personal interests and shopping habits, and 43 percent report that their desire for personalization has grown in the last year alone. Succeeding in this …
Recent research from Winterberry Group found that marketers are focusing increasing attention and resources on identity to deliver enhanced, privacy-compliant customer experiences. View the full report in the Slideshare below.
To ensure you get the right answers to inform your identity investment, you need to ask the right questions—a daunting task when you’re staring at a blank spreadsheet. We can help. Download our Identity Platform RFP template to help you start filling in all of those rows, columns and tabs with more than 50 questions …
Retail remains in a period of radical transformation, and casualties are mounting. All trends point to identity resolution emerging as the decisive factor separating the retailers taking the lead in customer engagement from those left in the dust. Read our ebook to learn more about the identity-driven trends that are revolutionizing retail.
Digital is getting more and more personal every day, and we don’t mean the insults being thrown around on Twitter. Platforms, publishers and brands are all moving toward a greater degree of personalization. Consumers expect that when they log on, the brands they interact with will know them in the same way that their Netflix …
In 2018, identity is poised to revolutionize digital marketing. Don’t get left behind. See all 5 of Signal’s 2018 predictions and recommendations in this report.
Every day the web is becoming more personal. Consumers expect the brands they interact with to know them in the same way that their Netflix account and their Spotify playlist does. If brands are going to meet these heightened expectations, they’ll need to have more than probabilistic profiles or carefully honed audience segments in their …
What is an Identity Graph? An identity graph, or ID graph, is a collection of known customer identifiers that can be associated with one another. Brands may have their own ID graph, or they may tap into ID graphs that have been assembled by social networks, advertising networks or onboarding providers. A single consumer has …