[Gartner Report] Be Trustworthy in Every Customer Digital Interaction

Trust becomes critical as more customers interact with brands through digital channels. In fact, by 2020, companies that are digitally trustworthy will generate 20% more online profit than those that are not. This report from Gartner explains how to instill trustworthiness in all interactions with your customers. To earn consumer trust, brands need to demonstrate …

[Gartner Report] The Eight Building Blocks of CRM: Information and Insight

Consistent and accurate customer information is the foundation for CRM — and for identity. Onboarding your CRM using Signal allows you to unify your online and offline data, achieving a true single view of the customer. In this report, find out how strong customer information management strategies enable marketers to uncover critical insights and deliver …

How to Get the Most Out of Customer Data Platforms

Nearly half of all companies worldwide now have a customer data platform (CDP), according to the latest “State of Marketing” report from Salesforce. The CDP industry has seen year-over-year growth of 59 percent, with revenues expected to jump from an estimated $640 million in 2018 to $1 billion in 2019 – not bad for a …

From Digital-First to Data-First

Brands operate in a marketplace where everyone and everything is connected. But the answer to gaining consumer attention isn’t about being digital-first. It’s about being data-first. Achieving brand success in 2019 means advancing from evermore digital marketing tactics to a customer-first mindset that encompasses the consumer journey in its totality to give people what they …

The Buyer’s Guide to Data Onboarding

While customer data onboarding has been around for years, this oft-overlooked technical process that connects offline and online data is once again thrust in the spotlight. As marketers increase their investment in identity-based strategies, this critical first step impacts both the level of identity resolution that brands can achieve and their ability to activate addressable …

What a Data Management Platform Is… and Is Not

Frequently, we are asked if Signal’s marketing technology is a data management platform (DMP). It’s not. But we understand the confusion. As a data onboarding solution and identity resolution platform, Signal does manage data. Yet how we do it and what we do with it are very different than a DMP. Here, we clear it …

The Quest for the Perfect Identity-Driven Marketer

Consumers today have very high expectations. Sixty percent expect brands to deliver tailored customer experiences; seven out of 10 consumers say they prefer content and ads that are customized to their personal interests and shopping habits, and 43 percent report that their desire for personalization has grown in the last year alone. Succeeding in this …

Identity Platform RFP Template

To ensure you get the right answers to inform your identity investment, you need to ask the right questions—a daunting task when you’re staring at a blank spreadsheet. We can help. Download our Identity Platform RFP template to help you start filling in all of those rows, columns and tabs with more than 50 questions …

The Future of Retail

Retail remains in a period of radical transformation, and casualties are mounting. All trends point to identity resolution emerging as the decisive factor separating the retailers taking the lead in customer engagement from those left in the dust. Read our ebook to learn more about the identity-driven trends that are revolutionizing retail.

What is Customer Identity?

Digital is getting more and more personal every day, and we don’t mean the insults being thrown around on Twitter. Platforms, publishers and brands are all moving toward a greater degree of personalization. Consumers expect that when they log on, the brands they interact with will know them in the same way that their Netflix …