The Future of Retail

Retail remains in a period of radical transformation, and casualties are mounting. All trends point to identity resolution emerging as the decisive factor separating the retailers taking the lead in customer engagement from those left in the dust. Read our ebook to learn more about the identity-driven trends that are revolutionizing retail.

Forrester Q&A: Everything Marketers Need To Know About Match Rates

The opportunities that lie within a brand’s first-party customer data set are endless. Now, customer-obsessed marketers must maximize match rates to keep this data relevant and personalize their customer experiences. Onboarders enable marketers to bring their offline data online, but the accuracy, freshness and persistence of the data varies greatly by technology partner.    This Forrester …

What is Customer Identity?

Digital is getting more and more personal every day, and we don’t mean the insults being thrown around on Twitter. Platforms, publishers and brands are all moving toward a greater degree of personalization. Consumers expect that when they log on, the brands they interact with will know them in the same way that their Netflix …

White Paper: How to Survive and Thrive Under the GDPR

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, harmonizes data privacy laws across Europe and impacts every company that touches the personal data of European Union residents. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers …

Take Ownership of Your Identity Graph

No more renting — it’s time to own your brand’s identity graph, so you can provide your customers the individualized experiences they expect. A holistic view of your customers reduces costs, improves time to action and lets you take control of your data.

Onboarding for the Always-On Consumer

Onboarding takes minutes and creates persistent profiles that expand and enrich with every customer engagement — offline and online. Helping brands build dynamic, multi-dimensional profiles that facilitate ongoing, constantly evolving and identity-driven relationship with their engaged, always-on customers.

Continuously Unify and Resolve Your Customer Data

Develop individualized insights by uniting your online and offline customer data. With a holistic view of your customers, built on a persistent identifier that evolves with your customers’ preferences, brands can accurately assign attribution and keep pace with their customers.

What’s Your Data Collection Strategy?

If you could collect every piece of data on customer interactions, would you? If you answered “Yes,” we need to talk. Because when it comes to customer data, more doesn’t always mean better. In fact, you could be making an expensive mistake by collecting a trove of information without a sound strategy in place. Use …

Transforming Brand Engagements With Customer Identity

Never before have brands had access to so much data. Yet never before has there been so much duplicate, disconnected and inaccurate information collected about their customers. Marketers, it appears, are suffering from an identity crisis. And their pain is being felt all the way down to a brand’s bottom line. In the race to …

Creating a True Single View of Your Customer

In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralized, durable profile that can be used for targeting and personalization across all touchpoints.