[Gartner Report] The Eight Building Blocks of CRM: Information and Insight

Consistent and accurate customer information is the foundation for CRM — and for identity. Onboarding your CRM using Signal allows you to unify your online and offline data, achieving a true single view of the customer. In this report, find out how strong customer information management strategies enable marketers to uncover critical insights and deliver …

How to Get the Most Out of Customer Data Platforms

Nearly half of all companies worldwide now have a customer data platform (CDP), according to the latest “State of Marketing” report from Salesforce. The CDP industry has seen year-over-year growth of 59 percent, with revenues expected to jump from an estimated $640 million in 2018 to $1 billion in 2019 – not bad for a …

What a Data Management Platform Is… and Is Not

Frequently, we are asked if Signal’s marketing technology is a data management platform (DMP). It’s not. But we understand the confusion. As a data onboarding solution and identity resolution platform, Signal does manage data. Yet how we do it and what we do with it are very different than a DMP. Here, we clear it …

The Quest for the Perfect Identity-Driven Marketer

Consumers today have very high expectations. Sixty percent expect brands to deliver tailored customer experiences; seven out of 10 consumers say they prefer content and ads that are customized to their personal interests and shopping habits, and 43 percent report that their desire for personalization has grown in the last year alone. Succeeding in this …

What’s Your Data Collection Strategy?

If you could collect every piece of data on customer interactions, would you? If you answered “Yes,” we need to talk. Because when it comes to customer data, more doesn’t always mean better. In fact, you could be making an expensive mistake by collecting a trove of information without a sound strategy in place. Use …

CMO Survey: Why Customer Identity Matters for Great Customer Experiences

A 2017 survey of CMOs reveals striking dichotomies in marketing priorities, budget allocation, technology capabilities and satisfaction with results from customer-centric marketing. Marketers are not satisfied with their brand’s performance on metrics like customer retention rate and lifetime value — but continue to spend the bulk of their budgets on new customer acquisition. Marketers recognize …

Continuously Connect with Your Customers

Retain customers and drive loyalty by supercharging your first-party data to deliver relevant and timely customer experiences. You remain in control of your customer profiles and have the freedom to choose how and where to engage with your customers.

Digital Marketing in 2016: What Marketers Need to Know

In the New Year, as marketers fine tune their marketing strategies around known customers and their actual behaviors, more awareness of the challenges associated with these people-based marketing strategies will surface. Marketers now understand that the tactics and platforms of years past cannot all identify and keep up with today’s on-the-go consumer or deliver on …