Instant Size and Reach: Move Beyond a Match Test

These aren’t just words here at Signal; they are our North Star. They are what set us apart from the competition. And now we invite you to put our platform, our solutions and our service to the test. With Signal, you are in the driver seat with your customer data. During the course of our …

The Impact and Importance of Addressability and Digital Personalization

Advertising was simple in the days of I Love Lucy and Johnny Carson. Because everyone was watching the same few shows, it was possible to reach a massive audience with your brand message. Today, however, ads are skippable—and an ever-increasing variety of programing and screen choices spreads attention thin. It’s more important than ever to …