Cross-channel marketing is a goal that many have in their sights–but most marketers aren’t there yet.
More than 74% of marketers said their level of real-time marketing is not sufficient for the long-term, and only 6% consider themselves to have “very effectively integrated technology, data and marketing skills,” according to a recent E-Consultancy survey.
In today’s cross-channel, multi-device world, marketing organizations need to be able to immediately identify and act upon their customers’ actions. With the rapid evolution of technology and proliferation of new channels, the task is daunting for most marketing organizations. How do you create the change you need? Is there a roadmap available for your organization to follow?
On September 23, Signal welcomes special guest Joanna O’Connell, Director of Research at Adexchanger, in a live webinar. (Register here.) Joanna will address minimum requirements for the operations, execution, and technology needed to become a fully integrated, cross-platform marketing organization. The webinar will be hosted by Josh Dreller, Signal Director of Product Marketing. O’Connell will answer the following questions:
- Operations: How do you operate as a marketing organization that focuses on the customer journey, and not siloed independent channels?
- Execution: How do you execute campaigns and marketing programs that react to a customer’s specific actions, instead of a mass-market approach?
- Technology: What platforms and tools are available to share data so each channel can react appropriately, based on their role in the “conversation”?
Joanna is a well-known expert in the areas of marketing and advertising technology. She has more than 14 years of experience in the marketing leadership industry, most recently as a Principal Analyst at Forrester, where her research focused specifically on marketer and vendor best practices in using display and measurement technologies and tactics. Her career spans both brands and agencies, and Joanna was a founding member of Razorfish’s ATOM Systems agency trading desk.
At Adexchanger, Joanna directs the research and analysis of important industry trends. Her vast experience makes her uniquely qualified to provide insight on this evolving ecosystem.
In addition to Joanna’s keen insights, Signal will provide an exclusive preview of the results of our new industry survey on the “The State of the Marketing Technology Stack.” Hundreds of marketers have shared what their stacks look like–find out how your organization stacks up!
Find out the latest trends in cross-channel marketing technology and learn how your marketing organization can upgrade to become a fully-integrated, cross-platform powerhouse: