How to win back the hearts and minds of dormant customers is a common challenge faced by online retailers. After all, the cost of acquiring a new customer is significantly higher than keeping an existing one.
Crafting a win-back program typically involves segmenting inactives, and developing relevant messaging and offers to lure them back. But data integration is another common obstacle to mounting a successful campaign.
Boston-based Rue La La is an invitation-only online retail destination that offers members exclusive “flash sales” – private sale boutiques that are open for brief windows of time. Rather than owning brick-and-mortar stores, Rue La La connects with customers via its website, daily emails and mobile apps.
Rue La La La was seeking to efficiently target lapsed customers with relevant display ads. But executing the campaign required matching data between CRM and retargeting vendors, which were unable to share the information.
With Signal Fuse™ – the industry-leading solution for real-time, cross-channel profile integration – data matching took place in the cloud and occurred instantly. Rue La La was able to re-ignite customer relationships while building real-time, cross-channel data capabilities with unlimited possibilities for the future.
“With Signal Fuse, Rue La La was able to wake up dormant customers and increase conversions in a key retargeting campaign by more than 10 percent,” said Eric Sherman, Senior Manager, Acquisition Marketing, Rue La La.