Signal Study Finds 80% of Digital Publishers Need Better Data-Driven Capabilities

Signal announced the results of a study that found 80% of digital publishers say they need better data-driven capabilities to help advertisers target customized audiences at scale. The study, conducted by Econsultancy and Signal, reflects the fierce level of competition for ad spend in the publishing industry, and the pressure that publishers feel to keep …

Signal’s Platform Powers Yahoo! Japan’s Next-Gen DMP

Yahoo! Japan, a top global web portal and leading digital publisher, realized the enormous opportunity in sharing its consumer data with advertisers. Signal helped it create a next-generation data management platform that’s not a walled garden.