The Beacon

Lessons From a Reformed Data Hoarder

“Collect everything.” That is, word-for-word, the direction I was given by a client regarding their desired data collection strategy. As a former director at a big global media agency, my job was to help Fortune 500 clients manage their first-party…

How to Master Your Marketing Technology Mix

In today’s consumer-driven, always-on world, marketing and technology go together like peanut butter and jelly. Mastering the modern “technology stack,” however, is anything but child’s play.  Not only does technology enable marketers to reach and engage connected audiences, it provides…