Webinar: 3 Data-First Trends for 2019

Digital-first strategies will not drive customer-centric experiences. How do we know this? Because we’ve looked at the data – all of it. Brands that stand to win the hearts (and wallets) of customers in 2019 and beyond are no longer focusing on clicks over bricks. Rather, they are adopting a data-first mindset that takes in …

Webinar: Data Onboarding Is the Cornerstone of Identity Resolution

Data onboarding and activation extend customer engagement beyond basic targeting and remarketing use cases, enabling real-time content personalization that boosts both loyalty and revenue. But onboarding approaches vary greatly from one identity vendor to another — and those disparities can make the difference between delivering the right message at the right place at the right …

Webinar: The Age of Individualization

Increasingly, retailers are focusing on individualization to meet and exceed the expectations of the always-on, omnichannel consumer.  But individualization’s true innovators are using identity resolution technologies as the foundation of their customer engagement strategies, including paid media. This webinar will deliver actionable steps to progress your retail brand’s marketing efforts from segmentation to individualization. Learn …

Webinar: The GDPR Evolution

The General Data Protection Regulation (GDPR) goes into effect May 25, 2018 and is bringing a heightened level of scrutiny to the rules of customer engagement for brands on both sides of the Atlantic. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions …

Webinar: Identity Powers Individualized Engagements with the Modern Customer

Today’s consumers expect exactly what they want, the moment they want it — and brands must keep pace. Hindsight is 20/20; however, basing future interactions solely on a customer’s past behaviors is short-sighted. Brands must recognize their customers in real-time across all touchpoints and continuously understand their needs to exceed expectations. Continuous identity is the …