The Signal Difference

Why Signal? Two reasons. 1. Get closer to your customers than ever before. Signal’s enterprise-wide customer identity solution enables you to: Recognize your customers at critical moments in the buyer journey. Understand their needs through a real-time view of the customer’s history with the brand. Engage them with relevant content and offers. Drive more value …

Signal’s Perspective on Identity

What is Signal’s perspective on identity? Hear from CEO and co-founder Mike Sands, Chief Strategy Officer and founder Marc Kiven, CRO Neil Joyce and Jamie Williams, VP of Global Strategic Accounts. An identity solution must support consistency and continuity. Brands that want to be customer-centric must be able to recognize their customers consistently across platforms …

2 Strategic Imperatives for 2017 Marketing

In 2017, you can’t have a B2C marketing strategy without a marketing technology strategy. And, to be frank, CMOs are hard-pressed to keep up with the demands of their high-tech, high-touch customers: Demands for individually-relevant personalization. Seamless cross-channel experiences. The internet of things. Just to name a few. To deliver on these demands, brands need …

The Top 3 Technology Challenges Facing CMOs Today

Over the past decade or two, CMOs have acquired numerous pieces of technology to support various marketing functions: display advertising, loyalty program, website, customer journey insights, ROI analytics, customer support and so on. What’s often lacking, though, is a strong, continuous connection between all of these pieces. There’s a particularly big gap between the marketing …

3 Reasons Marketers Need a Customer Identity Solution

How important are your relationships with your customers? Are you mainly concerned about driving awareness through mass reach, or do you want to build deeper relationships with your customers by giving them more personalized experiences? If you want to get down to one-to-one relationships, customer identity must come first every time. Find Out How to …

4 Capabilities Every Marketer Needs to Improve Marketing Relevance

At the most basic level, a customer identity solution can be likened to having a dial tone on your phone. If you don’t have a dial tone, a connection into the telephone network, you can’t even begin to call a specific person you want to talk to. You’re shut out. Likewise, if you don’t have …

5 Reasons Your Identity Solution Must Move As Fast As Your Customers

The phrase “a seamless, highly-engaging customer experience” is both a dream and a nightmare for today’s B2C marketers. It’s a dream because highly engaged, loyal customers are the high-octane fuel needed to power brand growth. In fact, fully engaged customers are, on average, 52% more valuable than those who are just highly satisfied. To achieve …