Webinar: Data Onboarding Is the Cornerstone of Identity Resolution

Data onboarding and activation extend customer engagement beyond basic targeting and remarketing use cases, enabling real-time content personalization that boosts both loyalty and revenue. But onboarding approaches vary greatly from one identity vendor to another — and those disparities can make the difference between delivering the right message at the right place at the right …

Data Onboarding Explained: When it comes to your customer data, are you in the driver’s seat — or just along for the ride?

And they’re off! Brands are scrambling to bring their offline data online for digital activation, pitting marketers in a neck-and-neck race for customers’ attention — not just in their inboxes, but in social and display ads across the internet. Thanks to data onboarding, in-the-moment buyers are now receiving in-the-moment advertisements across channels, devices and platforms. …

Data Onboarding Explained: Is your marketing 1:1, or one-and-done?

The future of marketing is now. Gone are the days of dumping money into programmatic advertising, chasing cookies around the Internet and hoping the lookalike segments somehow translate into a purchase. These one-and-done campaigns left even the savviest marketers unsure who they were advertising to, which campaigns were most effective and how to tie it …

Signal Social Spotlight: Jenny Kinahan

Identity connects us, so Signal uses its ongoing Signalite Social Spotlight to feature our incredible employees for who they really are. The more you learn about them, the more you’ll begin to recognize what makes our favorite individuals unique. Can you identify? Jenny Kinahan, a.k.a. Yenny. Software Developer. Considers herself snarky, goofy, willing to lend a hand …

Signalite Social Spotlight: Jennifer Sullivan

Identity connects us, so Signal uses its ongoing Signalite Social Spotlight to feature our incredible employees for who they really are. The more you learn about them, the more you’ll begin to recognize what makes our favorite individuals unique. Can you identify? Jennifer Sullivan, a.k.a. Jen, Jenny or Sully. Account Director. Considers herself friendly and “The unofficial …

Without Identity, Retailer Ad Retargeting Misses the Mark

Note: a version of this post originally appeared in Marketing Land. “Are we there yet?” As any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying. Especially after hearing it repeated ten times… within the first half hour. Sound familiar? If you’re a …

Signalite Social Spotlight: Nadia Bajwa

Identity connects us, so Signal uses its ongoing Signalite Social Spotlight to feature our incredible employees for who they really are. The more you learn about them, the more you’ll begin to recognize what makes our favorite individuals unique. Can you identify? Nadia Bajwa, Product Analyst. Signs her emails “Nadz.” Majored in Environmental Science at the University …

Patience Is a Virtue… Except When It Comes to Data Onboarding

For marketers, the ability to onboard data from your offline sources, such as a CRM, is a critical step towards ensuring advertising campaigns are efficiently reaching their intended audience and driving conversion. However, if your brand’s chosen adtech vendor’s onboarding and activation process takes too long, you run the risk of serving irrelevant ads and …

Signalite Social Spotlight: Tiago Moura

Identity connects us, so Signal uses its ongoing Signalite Social Spotlight to feature our incredible employees for who they really are. The more you learn about them, the more you’ll begin to recognize what makes our favorite individuals unique. Can you identify? Tiago Moura (or, to some, T-Moneygton). Software Testing Engineer. Former journalist, currently a “passionate programmer.” …

Identity resolution is a market of two — with one clear choice

Identity continues to attract attention — and investment. U.S. marketers are responding to surging consumer demand for highly personalized, contextually relevant customer experiences by spending close to $900 million this year on services and solutions dedicated to solving identity resolution — a sum expected to triple to $2.6 billion in 2022 — according to researcher …