Customer Data Is the Secret to Silicon Valley’s Success

Note: A version of this post originally appeared in Forbes.  Scott Galloway’s new book, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, does a wonderful job articulating what makes each of these companies so uniquely successful. I’d suggest, however, that the key to their success can be located in their singular competitive advantage: customer data. …

Signal Rides Rapid Growth onto Deloitte’s Fast 500 List for 2017

What a year it’s been for Signal. This week, Signal earned a spot on Deloitte’s Technology Fast 500 list for the third consecutive year, joining the ranks of disruptors including Yelp, Facebook and Fitbit. The honor follows Inc. magazine naming Signal to its annual Inc. 5000 list of fastest-growing private companies, also for the third …

Signal Gets Spooky for Halloween 2017

At Signal, Oct. 31 isn’t just a holiday. It’s a celebration of epic proportions. This year, Signalites from across the organization got together during a noontime Bewitching Hour to eat pizza, drink “boos” and be scary. A panel of judges awarded prizes for the most spooktacular costumes. Check out some of the best below!

3 Foolproof Tricks to Identify Your Customers This Halloween

Every day is Halloween for brands who can’t recognize their customers. Failing to identify customers across devices and channels is like failing to identify Halloween revelers obscured behind masks and makeup. If you don’t know who you’re engaging, you have no context for interaction, and the conversation inevitably takes a frightful turn. But every day …

3 Tactics for Brand Survival in the Age of the Customer

We are all living in what Forrester Research famously proclaimed “The Age of the Customer.” But some brands are living better than others — for that matter, many are just barely hanging on. The Age of the Customer heralds a decisive, disruptive shift in the balance of marketplace power. Consumers now control relationships with brands, not …

Winning with CX, Part 1: How Top Brands Improve Convenience

There’s no such thing as “convenient enough.” As fast as we learn to swipe instead of type, or tap to pay, we’re already looking for a faster, shinier option — or complaining about why it doesn’t exist yet. Who could possibly can keep up with this unending demand for faster, more hassle-free customer experiences? Guess …

3 Lessons Learned from Signal’s Summer Internship Program

Ask any college student: securing a summer internship is no simple task. Months of refining résumés, stressful interviews at different companies, and finally (or, hopefully) accepting an offer. And that’s all before the real work begins. Fortunately, the welcoming atmosphere that set apart my initial Signal interview extended throughout my internship here. As my time …

Intimacy Issues Are Tearing the Heart Out of Your Customer Relationship

Note: A version of this post originally appeared on The Future CMO Club website. Want to think less like a marketer and more like your customers? Put yourself in their shoes. One terrific way to know someone better is playing the Never Have I Ever Game. You’ll quickly find there are experiences that most all of …

How Stop-and-Go Onboarding Goes Off the Rails

Note: This post originally appeared on The Drum. Given the breakneck speed at which new engagement channels emerge and the dubious incentives that drive manufactured scale and reach, it’s no wonder that the ad tech world is notorious for over-promising and under-delivering. The latest example of waving the “Mission Accomplished” banner too soon is happening …

3 Ways That 1:1 Marketing Will Disrupt Holiday 2017

What do marketers have in common with kids at Christmas? What do marketers have in common with kids at Christmas? For one, we’re inexorably drawn to the latest hot thing. For the kids, there’s always a must-have new toy, like Hatchimals or fidget spinners. And for marketers, it’s usually the latest tech trend, like chatbots …