Signalite Social Spotlight: Jacob Carlson

Identity connects us, so Signal uses its ongoing Signalite Social Spotlight to feature our incredible employees for who they really are. The more you learn about them, the more you’ll begin to recognize what makes our favorite individuals unique. Can you identify? Jacob Carlson, Head Solutions Architect. Coffee addict. Grammy Award-winning performing artist (his high school earned …

Smart marketing still hinges on humanity, not technology

Note: A version of this post originally appeared in MartechToday. Remember what life was like before we had smartphones? We scrolled through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home without pocket change. Now it seems as if we think everything would work better if it were …

Signalite Social Spotlight: Carolyn Suther

Identity connects us, so Signal uses its ongoing Signalite Social Spotlight to feature our incredible employees for who they really are. The more you learn about them, the more you’ll begin to recognize what makes our favorite individuals unique. Can you identify? Carolyn Suther, Salesforce Administrator. Donut fanatic and Buzzfeed quiz aficionado. Known for her contagious laughter. …

Signalite Social Spotlight: Tiago Moura

Identity connects us, so Signal uses its ongoing Signalite Social Spotlight to feature our incredible employees for who they really are. The more you learn about them, the more you’ll begin to recognize what makes our favorite individuals unique. Can you identify? Tiago Moura (or, to some, T-Moneygton). Software Testing Engineer. Former journalist, currently a “passionate programmer.” …

Signalite Social Spotlight: Elaine Small

Identity connects us, so Signal uses its ongoing Signalite Social Spotlight to feature our incredible employees for who they really are. The more you learn about them, the more you’ll begin to recognize what makes our favorite individuals unique. Can you identify? Elaine Small (a.k.a. “Smalls”), Senior Finance Associate. Relationship status: Engaged to be married in October. …

Swift Shifts in Marketing Spend Aren’t Enough to Stem the Amazonian Tide

Note: A version of this post originally appeared in Marketing Land. After decades of trying to fill a brand’s proverbial leaky bucket — continually flooding it with acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now …

Signalite Spotlight: Erin Rentenbach

Identity connects us, so Signal uses its ongoing Signalite Social Spotlight to feature our incredible employees for who they really are. The more you learn about them, the more you’ll begin to recognize what makes our favorite individuals unique. Can you identify? Erin Rentenbach, Talent Acquisition Manager. Croissant lover and Halloween costume guru. Her friends …

Signalite Social Spotlight: Salman Malik

Identity connects us, so Signal uses its ongoing Signalite Social Spotlight to feature our incredible employees for who they really are. The more you learn about them, the more you’ll begin to recognize what makes our favorite individuals unique. Can you identify? Salman Malik (but goes by “Salpal”), Engineer. Hometown: Chicago-born and raised, went to …

How Amazon Is Minting a New Generation of Customer Data-Obsessed Companies

Note: A version of this post originally appeared in Forbes. No brand is safe from the awesome power of a superior customer experience. Consumers — particularly young ones — have shown that they will rapidly shift loyalties to brands delivering an overall experience that is more personalized and easier to use, both online and offline. Amazon’s …

Signalite Social Spotlight: Matt Dayton

Identity connects us, so Signal uses its ongoing Signalite Social Spotlight to feature our incredible employees for who they really are. The more you learn about them, the more you’ll begin to recognize what makes our favorite individuals unique. Can you identify? Matthew Dayton, Director of Finance. Self-proclaimed “wino” and a Level 2 Sommelier. Liverpool …