Intimacy Issues Are Tearing the Heart Out of Your Customer Relationship

Note: A version of this post originally appeared on The Future CMO Club website. Want to think less like a marketer and more like your customers? Put yourself in their shoes. One terrific way to know someone better is playing the Never Have I Ever Game. You’ll quickly find there are experiences that most all of …

3 Ways That 1:1 Marketing Will Disrupt Holiday 2017

What do marketers have in common with kids at Christmas? What do marketers have in common with kids at Christmas? For one, we’re inexorably drawn to the latest hot thing. For the kids, there’s always a must-have new toy, like Hatchimals or fidget spinners. And for marketers, it’s usually the latest tech trend, like chatbots …

Hey, Marketers! 3 Retailers to Rip Off This Holiday Season

Amidst record numbers of store closings, can you name three retailers (other than Amazon) that are likely to have plenty of inventory and traffic this holiday season? Our surveillance turned up three brands that look ripe for ripping off: Sephora, Home Depot and Best Buy, all of whom competed in categories that showed above-average growth …

3 Reasons Why Holiday 2017 Success Starts With Your Existing Customers

The average American will buy 14 gifts this holiday season, and nearly half of all shoppers will also purchase something for themselves in the process. How do you make sure your brand gets at least a fair share of that spending? Many brands put all of their holiday planning focus on new customer acquisition. But …

Know Your Customers to Drive Success in Holiday 2017

The adage “Know your customer” has been around for as long as the retail industry. My father was an independent retailer, and he successfully put two children through college through the revenue generated from his single store. His techniques were primitive, but his knowledge unquestioned: he knew his customers and knew what they wanted. This …

Customer Experience: A Do-or-Die Battle for Every Brand

Forrester CEO George Colony opened the recent 2017 CXNYC Forum in New York City by issuing a startling challenge to a room packed with marketers and CX pros from around the country. “All the companies you work for are slowly going out of business,” Colony warned. “There is an existential challenge to all of us …

One More Big Idea for Marketers from Mary Meeker’s 2017 Internet Trends Report (Part 3 of 3)

In keeping with its mission to help brands connect with customers at every critical moment, Signal has distilled venture capitalist Mary Meeker’s recent 2017 review of internet trends into a few big ideas for marketers. You can read about our first big idea here: Customer Conversations Beyond the Keyboard. Our second’s here: The Intersection of Addressable …

How to Build Brand Infatuation with Your Customers

Everyone has a favorite brand — those go-to companies that we rely on again and again to find what we want and buy the things we need. We can’t even imagine living without them. Of course, we do business with many brands, not just our favorite ones. Sometimes we’re attracted by an ad or special …

The Signal Difference

Why Signal? Two reasons. 1. Get closer to your customers than ever before. Signal’s enterprise-wide customer identity solution enables you to: Recognize your customers at critical moments in the buyer journey. Understand their needs through a real-time view of the customer’s history with the brand. Engage them with relevant content and offers. Drive more value …

How to Lose a Customer in 3 Ways

Something about her caught your eye. She was a keeper. So you wooed her (ever so cleverly, of course, lest she get creeped out). You sent her a few messages, revealing your interest. You showed up in times of need, even offered suggestions she may have never considered. Eventually, you invited her to your place, …