The Top 3 Technology Challenges Facing CMOs Today

Over the past decade or two, CMOs have acquired numerous pieces of technology to support various marketing functions: display advertising, loyalty program, website, customer journey insights, ROI analytics, customer support and so on. What’s often lacking, though, is a strong, continuous connection between all of these pieces. There’s a particularly big gap between the marketing …

The New Prerequisite for Brand Loyalty: Make Your Customers Feel Loved

It’s the Age of the Customer, the era of the Internet of Me. Brand names and physical footprints are no longer the decision-drivers they once were. Consumers have turned their trust to whatever they can pull up on their smartphones, from peer reviews to best-selling item rankings. Trends like these have triggered seismic shifts in …

Customer Data Powers Next-Generation Touchpoints

The Internet of Things. Artificial intelligence. Virtual reality. These rising technologies will both create and be improved by customer data. So the identity infrastructure a marketer creates today must be able to support these technologies and corresponding customer experiences tomorrow. Ever-Emerging Opportunities for Engagement The Internet of Things (IoT) has created a whole new channel …

Lessons From a Reformed Data Hoarder

“Collect everything.” That is, word-for-word, the direction I was given by a client regarding their desired data collection strategy. As a former director at a big global media agency, my job was to help Fortune 500 clients manage their first-party data. When I pushed for more specific information, my client repeated their original direction with …

Retailers: Get Ramped Up for Holiday 2016 With These 8 Amazing Facts

Believe it or not, holiday season is just around the corner. In fact, By Labor Day last year, 32 million U.S. consumers had already started checking items off their holiday shopping lists for 2016, according to CreditCards.com. This means that for retailers, the time to start planning for one of the most important times of …

Retailers: It’s Time to Get Ready for Santa

Summer is just getting started, which for many means a time to kick back, relax and enjoy the beautiful weather. For retailers, though, it’s a much different story. For them, the annual holiday clock is already ticking. It’s June, and that means retail marketers have just a few months left to get their new technologies …

6 Trends from Mary Meeker’s Annual Report Every Marketer Should Know

Every year, tech guru and venture capitalist Mary Meeker publishes her annual “Internet Trends” report. This year’s 213-page report just came out, and covers a breadth of topics impacting the tech world spanning from advertising to smartphone adoption in China and even transportation. We devoured this insightful report from start to finish, and identified six …

5 Powerful CRM Trends for 2016 All Marketers Need to Know

Customer Relationship Management – or CRM – hasn’t always been referred to that way. In fact, the concept of CRM originally began with marketers recording their sales and customer relationship history manually using a pen and paper. By the early 1990’s, software was developed that enabled sales teams to make their processes more efficient using …

5 Mobile Trends to Watch – And Capitalize On – in 2016

This year, the marketing landscape will be dictated by mobile, and effective advertisers are prepared to capitalize on this trend. In fact, KPCB’s Mary Meeker 2015 Internet Trends Report revealed [tweetable]U.S. consumers now spend 51% of their online time on mobile devices [/tweetable], compared to 42% for desktop and laptop computers. This means brands that aren’t …