Enterprise Identity Resolution Platforms: A Marketer’s Guide

You think omnichannel marketing is challenging now? You haven’t seen anything yet. According to Cisco’s annual Visual Networking Index, the average American is on pace to own about 13 connected or networked devices by 2022 as wearables, AI-powered speakers, interactive televisions and smart home products will become fixtures of everyday life. And consumers are going …

Webinar: 3 Data-First Trends for 2019

If you’re not putting your first-party data first in 2019, then your brand is coming in dead last. “This is the year that brands will finally make good on their brand promise,” proclaimed Signal COO Jay Stocki to kick off the company’s latest webinar, 3 Data-First Trends for 2019. “In the recent past, brands have …

How Data Insights Can Cure Retail’s Holiday Returns Headache

Note: a version of this article originally appeared in Retail Dive. Good news! Shoppers spent so, so much money during the 2018 holiday season — as much as $721 billion (up more than 4 percent year over year), according to the National Retail Federation. Bad news! Shoppers returned so, so much of the stuff they …

Thank You, Batch Onboarders. Next.

You thought you paid for real-time identity resolution. But that’s impossible when data files are onboarded via individual batch. You assumed you were continually enriching your identity graph. But you must constantly start over from scratch. Even now you’re still paying to re-onboard customers you already know. You wish you could own and control an …

Forget Customer Convenience, Amazon Go Is Really About Customer Data

Note: a version of this article originally appeared in Retail Dive. It’s far from certain whether Amazon Go represents the future of shopping, but it certainly feels like shopping in the future. The checkout-free convenience store’s new location in downtown Chicago — the first to open outside of Seattle — is every bit as high-tech …

Why Data Onboarding Matters More Today Than One Week Ago

A version of this article previously appeared in Martech Today. As U.S. marketers intensify their focus on customer identity resolution — an investment a Winterberry Group/DMA study projects will jump from $900 million in 2018 to $2.6 billion by 2022 — data onboarding is thrust into the spotlight. Why now? Sure, onboarding — the technical …

Webinar: Data Onboarding Is the Cornerstone of Identity Resolution

Data onboarding and activation extend customer engagement beyond basic targeting and remarketing use cases, enabling real-time content personalization that boosts both loyalty and revenue. But onboarding approaches vary greatly from one identity vendor to another — and those disparities can make the difference between delivering the right message at the right place at the right …

Data Onboarding Explained: Is your marketing 1:1, or one-and-done?

The future of marketing is now. Gone are the days of dumping money into programmatic advertising, chasing cookies around the Internet and hoping the lookalike segments somehow translate into a purchase. These one-and-done campaigns left even the savviest marketers unsure who they were advertising to, which campaigns were most effective and how to tie it …

Patience Is a Virtue… Except When It Comes to Data Onboarding

For marketers, the ability to onboard data from your offline sources, such as a CRM, is a critical step towards ensuring advertising campaigns are efficiently reaching their intended audience and driving conversion. However, if your brand’s chosen adtech vendor’s onboarding and activation process takes too long, you run the risk of serving irrelevant ads and …

Identity resolution is a market of two — with one clear choice

Identity continues to attract attention — and investment. U.S. marketers are responding to surging consumer demand for highly personalized, contextually relevant customer experiences by spending close to $900 million this year on services and solutions dedicated to solving identity resolution — a sum expected to triple to $2.6 billion in 2022 — according to researcher …