Why the Ads Retailers Don’t Send Are Just as Important as the Ads They Do

Note: a version of this article previously appeared in Retail Dive. Dads always seem to get the short end of the stick, even on holidays. Case in point: Father’s Day gift spending, which trails about $10 billion behind the pace set by Mother’s Day spending, according to the National Retail Federation. Even so, Father’s Day …

Five Steps to Building a Customer-Obsessed Brand

What brands want and what their customers want are two very different things. “Every brand says ‘We’re customer-obsessed.’ What does it really mean, though? What does it mean to say ‘I want to know the customer so intimately that I can serve their needs at a deep, meaningful level’?” asked Forrester vice president and principal …

Webinar: Marketing in the Moment

The relationship between brands and customers continues to grow closer… and more complex. Make no mistake: Your customers want to hear from you, and they want to engage on a more personal basis. But their expectations for meaningful, contextually relevant interactions have never been higher — and if your brand doesn’t consistently meet or exceed …

The GDPR Thaw: Marketers Tiptoe Back to Data-Driven Strategies

Note: a version of this article previously appeared in The Drum. Months after the panicked scurry to come into compliance with the European Union’s General Data Protection Regulation effectively froze many marketers’ data-driven strategies, the true impact of the regulation on consumers and companies is coming into focus… and it’s much more promising than some …

Enterprise Identity Resolution Platforms: A Marketer’s Guide

You think omnichannel marketing is challenging now? You haven’t seen anything yet. According to Cisco’s annual Visual Networking Index, the average American is on pace to own about 13 connected or networked devices by 2022 as wearables, AI-powered speakers, interactive televisions and smart home products will become fixtures of everyday life. And consumers are going …

Webinar: 3 Data-First Trends for 2019

If you’re not putting your first-party data first in 2019, then your brand is coming in dead last. “This is the year that brands will finally make good on their brand promise,” proclaimed Signal COO Jay Stocki to kick off the company’s latest webinar, 3 Data-First Trends for 2019. “In the recent past, brands have …

How Data Insights Can Cure Retail’s Holiday Returns Headache

Note: a version of this article originally appeared in Retail Dive. Good news! Shoppers spent so, so much money during the 2018 holiday season — as much as $721 billion (up more than 4 percent year over year), according to the National Retail Federation. Bad news! Shoppers returned so, so much of the stuff they …

Thank You, Batch Onboarders. Next.

You thought you paid for real-time identity resolution. But that’s impossible when data files are onboarded via individual batch. You assumed you were continually enriching your identity graph. But you must constantly start over from scratch. Even now you’re still paying to re-onboard customers you already know. You wish you could own and control an …

Forget Customer Convenience, Amazon Go Is Really About Customer Data

Note: a version of this article originally appeared in Retail Dive. It’s far from certain whether Amazon Go represents the future of shopping, but it certainly feels like shopping in the future. The checkout-free convenience store’s new location in downtown Chicago — the first to open outside of Seattle — is every bit as high-tech …

Why Data Onboarding Matters More Today Than One Week Ago

A version of this article previously appeared in Martech Today. As U.S. marketers intensify their focus on customer identity resolution — an investment a Winterberry Group/DMA study projects will jump from $900 million in 2018 to $2.6 billion by 2022 — data onboarding is thrust into the spotlight. Why now? Sure, onboarding — the technical …