Why Data Onboarding Matters More Today Than One Week Ago

A version of this article previously appeared in Martech Today. As U.S. marketers intensify their focus on customer identity resolution — an investment a Winterberry Group/DMA study projects will jump from $900 million in 2018 to $2.6 billion by 2022 — data onboarding is thrust into the spotlight. Why now? Sure, onboarding — the technical …

How to Get Started on Your Brand’s Identity-Driven Journey

“Every business needs to tap into their inner Amazon.” Great advice from Tom Liantonio, CEO and founder of real-time bidding platform ClickCertain.com, during Signal’s recent webinar Data Onboarding: The Cornerstone of Identity Resolution. “It doesn’t matter how your business starts, you’re in the relationship business,” Liantonio explained. “Amazon is just leveraging that relationship.” Presenting alongside …

Webinar: Data Onboarding Is the Cornerstone of Identity Resolution

Data onboarding and activation extend customer engagement beyond basic targeting and remarketing use cases, enabling real-time content personalization that boosts both loyalty and revenue. But onboarding approaches vary greatly from one identity vendor to another — and those disparities can make the difference between delivering the right message at the right place at the right …

Data Onboarding Explained: Is your marketing 1:1, or one-and-done?

The future of marketing is now. Gone are the days of dumping money into programmatic advertising, chasing cookies around the Internet and hoping the lookalike segments somehow translate into a purchase. These one-and-done campaigns left even the savviest marketers unsure who they were advertising to, which campaigns were most effective and how to tie it …

Without Identity, Retailer Ad Retargeting Misses the Mark

Note: a version of this post originally appeared in Marketing Land. “Are we there yet?” As any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying. Especially after hearing it repeated ten times… within the first half hour. Sound familiar? If you’re a …

Identity resolution is a market of two — with one clear choice

Identity continues to attract attention — and investment. U.S. marketers are responding to surging consumer demand for highly personalized, contextually relevant customer experiences by spending close to $900 million this year on services and solutions dedicated to solving identity resolution — a sum expected to triple to $2.6 billion in 2022 — according to researcher …

5 Tactics to Evolve Your Marketing from Segmentation to Individualization

“What’s the value of a shopping cart?” This is the question Forrester Principal Analyst Brendan Witcher posed to listeners to kick off the recent Signal-hosted webinar The Age of Individualization: How Identity Is Transforming the Retail Experience. Imagine you’re going grocery shopping and the store doesn’t offer a cart, Witcher explained. As a marketer, you …

Webinar: The Age of Individualization

Increasingly, retailers are focusing on individualization to meet and exceed the expectations of the always-on, omnichannel consumer.  But individualization’s true innovators are using identity resolution technologies as the foundation of their customer engagement strategies, including paid media. This webinar will deliver actionable steps to progress your retail brand’s marketing efforts from segmentation to individualization. Learn …

It’s Identity’s Big Moment, But Most Martech Still Comes Up Small

Note: A version of this post originally appeared in MarTech Today. Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform (CDP) grouping, …