[Webinar] Identity Resolution: Secrets to Success

Identity resolution is the essence of superior customer engagement. Brands must know who consumers are and how they’ve navigated the path to purchase in order to deliver the individualized, contextually relevant experiences they demand. And that presents a significant challenge when a visitor to your brand’s site isn’t logged in. “A lot of brands don’t …

Direct-to-Consumer Brands Are Redefining Marketing in the Age of Authenticity

Note: a version of this article previously appeared in The Drum. Direct-to-consumer brands have disrupted nearly every industry. Names like Warby Parker, Uber, Allbirds, Stitch Fix, and HelloFresh are inescapable, with plenty more coming into the collective American consumer consciousness on a regular basis. These brands are also the subject of intense interest — even …

Enterprise Identity Resolution Platforms: A Marketer’s Guide

You think omnichannel marketing is challenging now? You haven’t seen anything yet. According to Cisco’s annual Visual Networking Index, the average American is on pace to own about 13 connected or networked devices by 2022 as wearables, AI-powered speakers, interactive televisions and smart home products will become fixtures of everyday life. And consumers are going …

Video: AdExchanger Industry Preview 2019 Keynote

The following is a transcript of Signal CEO Mike Sands’ keynote presentation at AdExchanger’s Industry Preview 2019 conference. It has been lightly edited and condensed for clarity. Identity: The Future of Real-Time Engagement in the Age of Going Direct [Forrester analyst Joanna O’Connell] and I were catching up in the back, and I’m like, “Boy, …

Thank You, Batch Onboarders. Next.

You thought you paid for real-time identity resolution. But that’s impossible when data files are onboarded via individual batch. You assumed you were continually enriching your identity graph. But you must constantly start over from scratch. Even now you’re still paying to re-onboard customers you already know. You wish you could own and control an …

Why Data Onboarding Matters More Today Than One Week Ago

A version of this article previously appeared in Martech Today. As U.S. marketers intensify their focus on customer identity resolution — an investment a Winterberry Group/DMA study projects will jump from $900 million in 2018 to $2.6 billion by 2022 — data onboarding is thrust into the spotlight. Why now? Sure, onboarding — the technical …

How to Get Started on Your Brand’s Identity-Driven Journey

“Every business needs to tap into their inner Amazon.” Great advice from Tom Liantonio, CEO and founder of real-time bidding platform ClickCertain.com, during Signal’s recent webinar Data Onboarding: The Cornerstone of Identity Resolution. “It doesn’t matter how your business starts, you’re in the relationship business,” Liantonio explained. “Amazon is just leveraging that relationship.” Presenting alongside …

Webinar: Data Onboarding Is the Cornerstone of Identity Resolution

Data onboarding and activation extend customer engagement beyond basic targeting and remarketing use cases, enabling real-time content personalization that boosts both loyalty and revenue. But onboarding approaches vary greatly from one identity vendor to another — and those disparities can make the difference between delivering the right message at the right place at the right …

Data Onboarding Explained: Is your marketing 1:1, or one-and-done?

The future of marketing is now. Gone are the days of dumping money into programmatic advertising, chasing cookies around the Internet and hoping the lookalike segments somehow translate into a purchase. These one-and-done campaigns left even the savviest marketers unsure who they were advertising to, which campaigns were most effective and how to tie it …

Without Identity, Retailer Ad Retargeting Misses the Mark

Note: a version of this post originally appeared in Marketing Land. “Are we there yet?” As any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying. Especially after hearing it repeated ten times… within the first half hour. Sound familiar? If you’re a …