Holiday 2017: How Brands Can Get Personal with Ad Strategy

Personalization has frequently been cited as a top priority for retailers in 2017. But in a just-published whitepaper, research firm RSR calls individualization one of two key marketing strategies retailers must adopt to win the upcoming holiday shopping season. Individualization — essentially Personalization 2.0 — is based on robust individual shopper profiles plus dynamic, real-time …

How to Lose a Customer in 3 Ways

Something about her caught your eye. She was a keeper. So you wooed her (ever so cleverly, of course, lest she get creeped out). You sent her a few messages, revealing your interest. You showed up in times of need, even offered suggestions she may have never considered. Eventually, you invited her to your place, …

3 Reasons Why Customer Retention Matters More Than Ever Before

The retail apocalypse is upon us. The first three months of 2017 have seen record-breaking bankruptcies in the retail sector, with 14 chains seeking court protection — nearly total the number for all of 2016. Keeping the interest of today’s digitally inclined consumers has become an Amazonian task for brands across all verticals, of course. …

Customer Amnesia: The Danger, the Cause and the Cure

In the movie 50 First Dates, Henry encounters Lucy in a restaurant, thinks she’s wonderful, and determines to see her again. But when he returns to the restaurant the next day, Lucy doesn’t recognize him. He learns that Lucy has a form of amnesia that causes her to wake up each morning with no recollection …

Customer-Obsessed CMOs Rise To the Top of the Enterprise

No one is closer to a customer’s path to purchase than the data-driven CMO. And that, in turn, has set the chief marketer on the path to the CEO’s office. It would be hard to find an industry that has not felt the disruption of digital. Consumers and business customers alike expect more immediate, relevant …

Why Addressability is A Necessary Solution to the Ad Waste Problem

Wasted spend is a real problem for digital advertisers everywhere, and one that they will likely grapple with for years to come. [tweetable]Marketers will spend $68 billion globally on digital advertising in 2016[/tweetable] and as that number keeps growing, they will be further pressed to prove a return on those investments. There are four key …

10 Facts About Ad Waste that Keep Advertisers Up at Night

For advertisers, even the most brilliant creative and insight-driven strategies can’t alleviate the nagging feeling in the back of their minds. The reality of ad waste is still a top concern, especially in digital media, the fastest growing channel. Advertisers are expected to spend $68 billion on digital ads in 2016, eclipsing the $66 billion …

6 Trends from Mary Meeker’s Annual Report Every Marketer Should Know

Every year, tech guru and venture capitalist Mary Meeker publishes her annual “Internet Trends” report. This year’s 213-page report just came out, and covers a breadth of topics impacting the tech world spanning from advertising to smartphone adoption in China and even transportation. We devoured this insightful report from start to finish, and identified six …

5 Ways Retailers Can Increase Return on Ad Spending

Digital advertising spend has seen significant growth in recent years, and retailers are leading the way. In fact, eMarketer projects retailers in the U.S. will increase spending on paid digital advertising by 15% this year to $15 billion, a number that will reach $23 billion by 2020. This heightened focus on digital channels only makes …

5 Ways to Increase Efficiency of Digital Media Targeting

Experts predict that next year, digital ad spending will surpass television ad spending for the first time. [tweetable]With an estimated $77.37 billion in U.S. digital ad spend, advertisers will be held to new standards of accountability [/tweetable] as brands demand even better returns on this investment. The good news is that digital advertising is very …