Mobile and Social Dominate at Dmexco

September 15, 2014

Like many others in the digital marketing world, we were at dmexco in Cologne, Germany last week. Dmexco is big: we were there with nearly 32,000 of our closest friends. The conference has quickly emerged as an international event—thirty percent of attendees come from outside Germany. We met many Americans, Brits, Europeans from across the continent, and even some folks from Singapore.

As a two-day event, there’s a lot of content—and square footage—to cover in a short time. The hot issues this year were social and mobile, and cross-channel marketing is picking up steam, for both marketers and publishers. There was also a great range of companies: technology vendors large and small, and tons of publishers.

You can watch videos of many of the dmexco talks here: https://dmexco.de/2014/de/CH-Video.html

Thanks to everyone who came by the Signal booth. We had a lot of great conversations about what’s happening next in digital marketing. Marketers and agency partners agree that there’s a need to get more out of your technology investments, more out of your data—and you need it for every device in real time.

We hope we got the chance to talk to you last week, but if you weren’t in Cologne or missed our booth, you can learn more about our Fuse technology here.

This video from the folks at AdAge gives a good glimpse of the proceedings:

 

And here’s a snapshot of Signal’s Chief Revenue Officer Marc Kiven, SVP of Marketing Joe Stanhope, and SVP of Sales Jonathan Ricard at our booth:

Signal team

Hope to see you at an event soon! Check our schedule to see where we’re headed next.

Laurel Wamsley

Laurel Wamsley was the Marketing and Communications Manager at Signal, and the editor of Signal's blogs. She worked previously at the University of Chicago, Rackspace, and NPR.

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