Marketers Gather in Music City to Discuss the Rise of Content

April 21, 2014

If you’re a marketer, you’ve likely heard the phrase “content is the new currency.” As digital channels like social explode with popularity, brands with their ears to the ground are quick to adapt to the latest consumer behaviors, offering people unique content to build communities of interest, cultivate meaningful relationships and foster loyalty among fans.

At the center of it all is the common need among marketers to connect the dots across touch points for an intelligent, unified view of the consumer. With holistic insights, brands can better understand the individual and deliver more relevant content on a channel-by-channel basis. Over time, this helps increase engagement, conversion and loyalty.

new-digiday-logo-resized1Signal is looking forward to discussing these topics at the upcoming Digiday Brand Summit in Nashville, where top marketers will demonstrate how consumer behavior is changing in our digital, content-driven world. Leading brands such as General Mills, New Balance and Wrigley will present real-life examples of how content is impacting consumer relationships.

Join Signal SVP and former Forrester Research analyst Joe Stanhope on Monday, April 28, at 12:35 p.m. in the Omni Hotel Legends Ballroom D when he kicks off the afternoon’s Tech Talk. Joe will speak about how real-time, cross-channel data connectivity solves critical problems experienced by marketers who are struggling to engage consumers consistently throughout the fragmented digital landscape. He’ll also provide a set of key considerations and critical success factors, and explain the importance of fully leveraging first-party data – a typically underutilized asset.

Check out the following video of Signal in action during February’s Digiday Retail Summit, where we addressed the many challenges and opportunities facing brand marketers.

Tech Talk with Signal: The Challenges of Cross-Channel Marketing from Digiday on Vimeo.

Carol Jouzaitis

Carol Jouzaitis is VP, Analyst Relations at Signal.

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