Infographic: Most Marketers Don’t Have a Single Customer View

April 07, 2015

Signal’s new global survey, “Preparing for Cross-Channel Success: Solving the Identity Puzzle,” is overflowing with insights on the challenges and opportunities facing modern marketers as they attempt to keep up with their customers.

Nine in ten marketers consider a single view of the customer important or essential to their success, but only 6% have an adequate single view solution today. For the majority of marketers who are confronting barriers as they seek to take their cross-channel game to the next level, a single view of the customer is an absolute necessity.

Check out our infographic below for a view of many of the survey’s insights. And for all the findings, as well as recommendations on how to achieve a single view, download the report here.

 

ucv-survey-infographic
Infographic Design by Sarah Neurauter.

 

Laurel Wamsley

Laurel Wamsley was the Marketing and Communications Manager at Signal, and the editor of Signal's blogs. She worked previously at the University of Chicago, Rackspace, and NPR.

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