The Two Things Retailers Must Do To Win Holiday 2017

Retailers know that Holiday 2017 is make or break. They’re tasked with demonstrating to consumers and investors that their business is still relevant in the 21st century — and if they don’t capitalize on the opportunity at hand, their brand may not survive to see the next holiday season. To succeed, retailers need to deliver …

What It Takes to Be a Favorite Retail Brand

We know there’s a high correlation between a brand’s customer experience score and its sales. But what, exactly, do leading retailers like Amazon and Target do differently than their competitors to win the position of “favorite” in their customers’ hearts? In Q1’17, Signal and Digital Ascendant conducted a survey of consumers to find out. When …

Unwrapping the 2016 UK Shopper

The holiday shopping frenzy is just around corner. And in the UK, most of it is going to take place on shoppers’ desktops. In a recent Signal survey of 2,000 UK consumers, more than two-thirds of respondents cite the desktop as their favorite place to browse for gifts, and more than half claim most of …

Unwrapping the 2016 Holiday Shopper

Holiday 2016 is fast approaching and so is an eager crowd of highly connected consumers. According to eMarketer, total 2016 holiday season  sales are predicted to increase just 3.3% over last year, while e-commerce sales specifically will rise 17%. This year, retailers must up the ante across their digital channels to earn the recognition – and wallets …

How Emojis Help Marketers Engage With Consumers

Emojis have become a part of everyday human language. In fact, the 2015 Emoji Report by Emogi Research found 92% of the online population uses emojis, and 70% of Internet users said emojis helped them to express their feelings more effectively. In 2015, the Oxford dictionary even chose an emoji as the word of the …

Digital Clarity Group Special Report: The Amazon Threat and The Facebook Trap

The holiday season is “make or break” time for retailers, accounting for up to 30% of annual revenue. Retailers face a host of challenges: mega competitors like Amazon, the rise of social platforms and the relentless flood of data that can drown an organization. Data is the solution to delivering the real-time, hyper-personalized experiences and comprehensive …