Hello, Our Name is Signal!

[lead]Today, we’ve rechristened our company “Signal,” a name that reflects our laser-sharp focus on creating stronger signals between brands and their customers and marketing partners.[/lead]

Signals are the lifeblood of the digital marketing world. A signal may be what a customer is looking at on your website or mobile app right now, the time of day they made a purchase, an email that they opened, or a purchase they made in your brick-and-mortar store.

Consumers are engaging with brands across a variety of devices and channels multiple times a day, from multiple locations – while at the same time, the proliferation of tools and technologies available to marketers is like nothing I’ve seen in my 20 years in digital marketing.

The volume of signals from all these interactions is exploding – and so is the noise.

At Signal, we work with many of the most respected brands in the world. Clients tell us they’ve typically invested in about 17 different marketing technologies – and few of those tools are able to talk with one another because the challenge of integrating them is so daunting.

That’s why Signal today is unveiling the industry’s first Open Data Platform, built from the ground up to enable marketers to create the next-generation customer experience. Signal’s Open Data Platform is a patented suite of products that cuts through the noise and makes marketers’ technologies work better, together, so they can meet the expectations of always-on consumers who demand relevance and cohesion across many touchpoints.

Our platform is eco-system neutral – like a “power grid” that allows marketers to wire up all their data collection points with the technologies in their marketing stack – with plug-and-play ease.

All of us at Signal bid a fond farewell to our old name, BrightTag. But we’re looking ahead to an exciting future as Signal, the global leader in real-time, cross-channel marketing technologies! Thank you for your continued support as we look to the next chapter in our company’s history.

Originally published June 10, 2014

Mike Sands

Mike Sands is a co-founder of Signal. Prior to joining Signal, Mike was part of the original Orbitz management team and held the positions of CMO and COO. Mike also has held management roles at General Motors Corporation and Leo Burnett. His work at General Motors led him to be named a “Marketer of the Next Generation” by Brandweek magazine. Mike holds a Bachelor of Science degree in Communications from Northwestern University and a Masters in Management degree from the J.L. Kellogg School of Management.

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