Proud Parents Visit Signal to See What Their Kids Actually Do for a Living

November 11, 2016

Signal recently hosted its first annual “Bring Your Parents to Work Day.” Everyone’s familiar with the annual tradition of bringing your kids to work for a day. But this was a different kind of “career day,” designed to help moms and dads learn about the rewarding and valuable work their daughters and sons are doing at Signal.

“Many parents don’t know what their child does for a living, so we wanted them to experience the great working environment here, and learn firsthand about what their kids do every day,” said Matt Sergot, Signal’s Office Coordinator.

Life at a fast-growing tech company

Thirty parents came from all over the U.S. The day kicked off in the team meeting area known as “The Loop” where participants got acquainted with one another, and received a peek into what’s it’s like to work at one of the country’s fastest-growing technology companies.

“Office culture is vastly different than it was a generation ago, it’s more relaxed with more opportunities for innovation and creativity. It helps with how we interact with each other and our clients,” Matt said.

During the icebreaker session, parents were asked to describe their first job experiences and their favorite position throughout their careers. Perhaps the most challenging question posed was when they were invited to describe their child’s job at Signal.

Learning about Signal

That afternoon Signal CEO Mike Sands told the story of Signal’s six-year journey from start-up to global leader in marketing technology. Kurt Anderson, a Senior Solutions Consultant, gave a product demo to help visiting family members better understand Signal’s people-based marketing platform. Parents were engaged, asking questions and excited to discover all they could about the company and how it’s helping top brands around the world unlock greater value from their customer data and take their cross-channel marketing to the next level.

“My parents had a great time! They learned a lot and the demo gave them a chance to see some of the tools I use every day,” said Tony Gallotta, Senior Engineer,

The special event concluded with a Friday afternoon happy hour filled with funny stories about Signal employees, and gift bags stuffed with a Signal coffee mug and some of the company’s signature snacks. Parents also received a framed photograph of themselves with their Signalite offspring as a token of appreciation for coming.

We can’t wait for our parents to come back next year!

Emma Martin

Emma Martin was formerly the Marketing Coordinator at Signal. She is an alumni of the University of Wisconsin-Madison where she majored in Journalism and Mass Communication. Originally from Wisconsin, she has a love for cheese and the Packers!

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