Marketers Turn to Second-Party Data to Drive Scale and Performance

With identity resolution taking center stage in marketing strategies, second-party data is stepping into the spotlight. As brands seek to recognize and relate to real customers at every point along the path to purchase, sharing first-party data is becoming a strategic necessity for marketers to achieve scale without forfeiting control of their data. While data …

Australian Online Advertising Spending Surged in 2015

Online ad spending in Australia is on the rise as marketers tap into an increasingly digital consumer audience. The International Advertising Bureau and PricewaterhouseCoopers released Online Advertising Expenditure Report on Wednesday, which revealed total spending reached $5.9 billion in 2015; a 24 percent increase from 2014. “This is an outstanding result for the industry,” said …

Signal’s Prediction for Digital Marketing in 2016: Limitations of Walled Gardens Will Force Advertisers and Publishers to Make Tough Choices

It’s a new year, and it’s time to start acting on your 2016 marketing goals. Signal’s new report, “How Digital Marketing Will Change in 2016 – What Marketers Need to Know Now,” is designed to help you lean into key marketing and technology trends that will enable you to turn your plans into reality. This is …

Signal in Australia: Scaling Customer Identity through Collaboration

This week in Australia, Signal is joining two great events in the Beta and Beyond series: one in Melbourne, and one in Sydney. The events’ focus will be “Solving the Identity Puzzle: Unlocking the Value of Your Customer Data,” and we’re excited to talk about these major issues facing marketers. Few disciplines have more potential …