Brands Take Charge of Their Customer Data – and Their Future

As businesses move away from “spray and pray” marketing tactics and toward immersive brand experiences, customer relationships have overtaken brand power as a company’s most important asset. Where it was once enough that a brand have a strong identity in to order to engage consumers, today it is more important to know customers individually and …

6 Things Every Marketer Needs to Know About Identity Graphs

Is your marketing performance suffering from an identity crisis? If you don’t have an identity solution that allows you to truly understand the person behind the ever-changing screen of choice, odds are, it is. Everyday, consumers already switch among four connected devices like smartphones, laptops and tablets. With new smart technologies continually hitting the market– …

6 Sure-Fire Ways to Kill Brand Loyalty

Earning and maintaining customer loyalty has been a top priority for businesses since the beginning of time because loyalty marketing just makes financial sense. According to research from BIA/Kelsey and Manta, existing customers spend two-thirds more and cost 10 times less than new customers. Additionally, a five percent increase in customer retention can lead to …

Defining Seamlessness in the Age of the Experience

[tweetable]Products alone have lost their authority in the purchasing process.[/tweetable] Today, consumers are obsessed with experiences. Buying decisions involve not only multiple devices and platforms, but also extremely high expectations on the part of consumers. And “seamlessness” tops the list as far as customer demands are concerned. In fact, Accenture found 49% of consumers believe …

Why Marketers Struggle to Leverage Their Customer Data

Despite the positive impact customer data can have on the precision and effectiveness of digital media, advertisers still struggle to use their data efficiently. And today, this data is vital to success because it gives brands a competitive advantage by enabling them to garner deeper and more actionable insights into consumers and how to segment …

5 Mobile Trends to Watch – And Capitalize On – in 2016

This year, the marketing landscape will be dictated by mobile, and effective advertisers are prepared to capitalize on this trend. In fact, KPCB’s Mary Meeker 2015 Internet Trends Report revealed [tweetable]U.S. consumers now spend 51% of their online time on mobile devices [/tweetable], compared to 42% for desktop and laptop computers. This means brands that aren’t …

Putting the Customer Back in the Customer Decision Journey

The customer decision journey is what marketing is about: Customers go through a process when they decide to purchase something, and marketers try to help them along their way. Ideally the journey ends with a purchase of your products or services, and a great post-purchase experience. But when the talk in the digital marketing industry …