How GDPR Spells Business Opportunity

In order to comply with the General Data Protection Regulation (GDPR), which harmonizes data privacy laws across the European Union, affected companies will be expected to detect, locate and access all of the EU personal data they control. This includes data that a brand may have shared with others, such as data processing partners or …

5 GDPR Compliance Questions Marketers Must Ask Their Vendors

The effort to ensure compliance with the European Union’s new General Data Protection Regulation (GDPR) does not stop at your front door or firewall. In recognition of the flow of data throughout the digital economy, the GDPR — which goes into effect May 25, 2018 — includes several provisions that require a company to work …

For Smart Retailers, the Holiday Season Starts Now

Please, retailers, enjoy the rest of the summer! Tan, grill, softball, camp out, and eat watermelon until you are bloated by the sheer pleasure of it all and can do no more than lay on a beach in the late summer sunlight like a Twitter fail whale. Have a mid-day snooze if you like – …