The Signal Difference

Why Signal? Two reasons. 1. Get closer to your customers than ever before. Signal’s enterprise-wide customer identity solution enables you to: Recognize your customers at critical moments in the buyer journey. Understand their needs through a real-time view of the customer’s history with the brand. Engage them with relevant content and offers. Drive more value …

3 Reasons Marketers Need a Customer Identity Solution

How important are your relationships with your customers? Are you mainly concerned about driving awareness through mass reach, or do you want to build deeper relationships with your customers by giving them more personalized experiences? If you want to get down to one-to-one relationships, customer identity must come first every time. Find Out How to …

5 Reasons Why Marketers Need to Rethink Their Loyalty Strategies

Nearly 60% of Fortune 500 brands are increasing their focus on building loyalty this year, and U.S. businesses will spend around $90 billion on non-cash rewards, such as points, gift cards, merchandise or incentive travel, to do so. Yet for customers, loyalty is easily forgotten. Almost 80% of all consumers claim they retract their loyalty …

Customer Identity Drives Omnichannel Engagement

Never before have brands had access to so much data. Yet never before has there been so much duplicate, disconnected and inaccurate information collected about their customers. Marketers, it appears, are suffering from an identity crisis. And their pain is being felt all the way down to a brand’s bottom line. In the race for …

8 Incredible Stats on People-Based Advertising

Marketers don’t want strategies that simply get the job done. They want an approach that consistently delivers positive results and a better return on their investments – a reasonable assumption. And today, there is a group of advertisers who know what works best. So, what do some marketers know that others don’t? The answer is …

Overcoming Measurement Challenges in a Mobile World

In 2016 mobile ad spending growth worldwide is estimated at $102.57 billion from $70.45 billion in 2015, an increase of 45.6%. Despite this massive investment, the continued evolution of the sales and marketing funnel combined with the desire to offer more opportunities for engagement means marketers face an ongoing measurement challenge, and those who strive …

Signal’s Prediction for Digital Marketing in 2016: The Race for Data Drives Bigger and Bigger Ad Tech Acquisitions

The Lumascape continues to shape-shift. No sooner are new categories created (e.g. viewability, attribution) to solve emerging problems than the companies in those sectors are swallowed up by the big players in advertising and technology. Many of the logos on the Lumascape are already owned by digital behemoths. In 2016, these giants – Google, Facebook, …

Achieving People-Based Marketing in an Age of Walled Gardens

Recently Signal’s EMEA team held a workshop at London’s Royal Opera House, which delved into marketers’ latest mission: personalising and co-ordinating the experiences of always-on customers at scale. Brand marketers and publishers joined Econsultancy, leading publisher Time Out, Signal Founder and Chief Revenue Officer Marc Kiven, and myself for an exploration of the marketing industry’s …

I-COM Global Summit: Smart Data Drives Big Value

The I-COM Global Summit—the Global Forum for Marketing Data and Measurement, to be precise—begins today in lovely San Sebastian, Spain. Signal is a proud sponsor of the forum, and this year the event’s focus is all about smart data and the value it drives for brands. On Wednesday at 9:40 a.m., I’ll be presenting on …