Smart Brands Make Loyalty and Customer Retention a Top Priority

Finding new customers is hard. Losing them, well, that’s easy. Which is why nearly 60% of U.S. marketers plan to expand their focus on customer retention and loyalty in the year ahead. Brands that don’t engage customers in the right way, at the right moment, in the right context are quickly replaced by competitors who …

What Digital Media Buyers Can Learn from Direct Marketers

It’s been called many names, from direct marketing to response marketing to simply “junk mail.” No matter what it’s called, direct marketing as a discipline is arguably the king of the marketing kingdom because of its superior customer engagement rates and ROI. Okay, so direct marketing hasn’t exactly been regarded as the sexiest part of …

3 Secrets for Better Cross-Selling and Upselling Online

As customer connectivity has risen, marketers have never felt more disconnected with those same individuals. That’s because in today’s cross-channel, cross-device world, they often struggle with providing a seamless brand experience and ultimately making the most of consumers’ digital habits. Digital ads are used to target these customers, but marketers often question how they can …

In Australia, Marketers Turn to People-Based Advertising

Innovation in digital media has fast emerged as a top priority for advertisers who wish to improve marketing performance and reduce waste. One country where this is most certainly the case is Australia, where marketers had the highest digital ad spend per Internet user in the world in 2015. One thing Australian marketers have in …

People-based Advertising: The Next Chapter for Digital Media

Let’s face it. Digital advertising is at a crossroads. Marketers who hope to reach today’s fast-moving, always on consumers must be equipped with the right tools and strategies to reach them across multiple devices and channels and serve relevant ads efficiently. The fact of the matter is that despite rapidly growing digital advertising budgets, consumers …