Signal’s Perspective on Identity

What is Signal’s perspective on identity? Hear from CEO and co-founder Mike Sands, Chief Strategy Officer and founder Marc Kiven, CRO Neil Joyce and Jamie Williams, VP of Global Strategic Accounts. An identity solution must support consistency and continuity. Brands that want to be customer-centric must be able to recognize their customers consistently across platforms …

Disrupting the Status Quo for Marketers

Imagine being able to consistently identify a specific customer whenever and wherever they interact with your brand: in your commerce channels, your marketing channels and your service channels. Now imagine that the underlying technology will also capture important details about that interaction in real time and sync it with a full history of the customer-brand …

6 Reasons Cookie-Based Marketing Has Gone Stale

In today’s hyper-connected society, digital devices have put a world of information at the fingertips of most consumers. Yet the rich engagement data associated with these interactions often feels just out of reach for most marketers. The promise of these connected devices is to bring together more marketers and customers when it matters the most, …

Signal’s Prediction for Digital Marketing in 2016: Marketers Will Raise Technology Standards to Close the Mobile Gap

This is the third in a series of eight blog posts detailing Signal’s New Year’s predictions for digital marketing. As outlined in the recently published report, “How Digital Marketing Will Change in 2016 – What Marketers Need to Know Now,” Signal’s distinguished panel of in-house digital experts and thought leaders addressed the challenges that marketers …

Infographic: What Marketers Need to Know to Address Digital Marketing in 2016

In the New Year, as marketers fine tune their marketing strategies around known customers and their actual behaviors, more awareness of the challenges associated with these people-based marketing strategies will surface. Marketers now understand that the tactics and platforms of years past cannot all identify and keep up with today’s on-the-go consumer or deliver on …

How Digital Marketing Will Change in 2016

As digital marketers prepare to ring in the New Year, 2016 goals and strategies begin to materialize. But with the continued proliferation of channels, devices, apps, platforms and toolsets, where should marketers put their focus? At Signal, our digital experts and thought leaders are at the forefront of emerging technology; they work closely with leading …

A Unified View of the Customer is Here at Last

For at least 30 years, marketers have been trying to bring together everything they know about their customers. In the old days, it was as simple as merging lists. Combine your CRM list with your direct mailing list, and you had a better customer view. These days, a single view of the customer (or a …

World Business Chicago and Sister Cities Honor Signal for Global Innovation

It’s no accident that Signal is headquartered in Chicago. Chicago is Signal’s kind of town. Vibrant, diverse, livable, and accessible, the Second City has a great talent base and a thriving technology community. It’s a fantastic place to start a business and take it global.  At Signal, “global” has been in our DNA since the company …