Customer Data Powers Next-Generation Touchpoints

The Internet of Things. Artificial intelligence. Virtual reality. These rising technologies will both create and be improved by customer data. So the identity infrastructure a marketer creates today must be able to support these technologies and corresponding customer experiences tomorrow. Ever-Emerging Opportunities for Engagement The Internet of Things (IoT) has created a whole new channel …

11 Mind-Blowing Stats That Will Make Marketers Rethink Customer Loyalty

What is customer loyalty, exactly? Far too often, marketers confuse loyalty programs with loyalty, when in reality, a customer’s devotion to a brand is so much more complex. Today, customer loyalty means breaking through the noise to earn a consumer’s allegiance when he or she has access to countless options, better information and more devices …

Email Addresses Enable Cross-Channel One-to-One Engagement

Digital advertising budgets are growing every year. In fact, Magna Global reported digital ad spending is expected to grow 13.5% in 2016, and will overtake TV as the largest advertising category by the end of 2017. Yet, despite increased investment in this medium, marketers still struggle to achieve one-to-one engagement with cross-channel consumers: A 2015 …

5 Ways to Maximize Your Investment in CRM Data Beyond Email Campaigns

If you are a retention or loyalty marketer, you already know how valuable your CRM data is. After all, you’ve been dedicating budget and manpower to build comprehensive customer profiles fueled by email addresses, purchase history, call center activity, loyalty memberships, lifetime value scores and more. This rich CRM data is instrumental in powering your …

Signal’s Prediction for Digital Marketing in 2016: With Ad Blocking as the New Normal, Better Targeting, Formats and Relevancy Become Essential

As 2016 digital marketing strategies begin to take shape, advertisers and publishers will focus not just on their goals, but on the challenges that they will face in meeting those goals. In Signal’s recently published report, “How Digital Marketing Will Change in 2016 – What Marketers Need to Know Now,” our in-house panel of digital …

Cross-channel marketing: it’s an organizational issue, too

[lead]Achieving true cross-channel marketing is as much about managing organizational change as it is working through technical complexity. Signal’s Open Data Platform gives you the robust technical solution to work with your data in real time, and our consultative approach to client service addresses the operational side of your business, as well.[/lead] From day one, …