Hey, Marketers! 3 Retailers to Rip Off This Holiday Season

Amidst record numbers of store closings, can you name three retailers (other than Amazon) that are likely to have plenty of inventory and traffic this holiday season? Our surveillance turned up three brands that look ripe for ripping off: Sephora, Home Depot and Best Buy, all of whom competed in categories that showed above-average growth …

Holiday 2017: How Brands Can Get Personal with Ad Strategy

Personalization has frequently been cited as a top priority for retailers in 2017. But in a just-published whitepaper, research firm RSR calls individualization one of two key marketing strategies retailers must adopt to win the upcoming holiday shopping season. Individualization — essentially Personalization 2.0 — is based on robust individual shopper profiles plus dynamic, real-time …

Do You Value Customers for a Lifetime or the Life of a Campaign?

New coats in August, sandals in April: American marketing activity and consumer shopping behavior have long been dictated by the calendar. Marketers scheduled campaigns week by week to align with holidays, school schedules and other time-fixed events. But shopping has now joined TV and work in the land of time-shifted behavior.  Consumer shopping habits have …