3 Ways to Use Digital Customer Data to Create Great In-Store Experiences

More than 30% of consumers around the world would rather do the dishes or the laundry than go shopping in a physical store. And 40% consider going to the store a chore that must be done. Yet off they go, giving in-store transactions credit for over 80% of global retail sales. Clearly, brick-and-mortar stores are …

Offline Data Is Critical to Winning the Hearts of Digital-First Customers

With all the focus on digital marketing, it’s easy to lose sight of the fact that the majority of consumer spending still takes place offline. Sure, foot traffic is dwindling. Stores are closing. Ecommerce and, increasingly, mcommerce is on the rise. But you can’t ignore the fact that over 90% of retail revenues still take …

People-Based Marketing Enables Seamless Customer Experiences

One of the constant questions on a brand marketer’s mind is, “what do my customers want?” And while the answer is simple, the route to achievement is often more challenging. Today, customers value their experiences with a brand perhaps above any other attribute such as price or quality. In fact, Cloud Cherry cited data that …

Prime Day And Beyond: Amazon is Disrupting Retail For Good

Boasting 150 million cubic feet of storage capacity, $100 billion in annual sales in 2015 and 300 million customers, Amazon is the competitor that keeps retailers up at night. And this e-commerce giant has become integral to the daily lives of consumers in the U.S. According to data from Consumer Intelligence Research Partners, the number …

5 Ways Retailers Can Increase Return on Ad Spending

Digital advertising spend has seen significant growth in recent years, and retailers are leading the way. In fact, eMarketer projects retailers in the U.S. will increase spending on paid digital advertising by 15% this year to $15 billion, a number that will reach $23 billion by 2020. This heightened focus on digital channels only makes …

Real-Time Marketing: Why Is It So Elusive?

“Real-time marketing” is the all-time big tech buzzword reverberating throughout meeting rooms worldwide. What probably comes to mind is Oreo’s timely ad during Super Bowl XLVII or the dozens of brands that tried to jump on the real-time train during The Oscars. However, this narrow definition is a far cry from the relevance and timeliness that …

The Killer Media Strategy: Connecting Attribute and Live Behavior Data

Picture this: an online shopper was recently browsing purses on a retail site, then left the site without purchasing. For the next week, that shopper was served digital ads across the web for the same purses. However, the ads did not generate any conversions or even any clicks, and the shopper didn’t return to the …

5 Ways to Increase Efficiency of Digital Media Targeting

Experts predict that next year, digital ad spending will surpass television ad spending for the first time. [tweetable]With an estimated $77.37 billion in U.S. digital ad spend, advertisers will be held to new standards of accountability [/tweetable] as brands demand even better returns on this investment. The good news is that digital advertising is very …

4 Reasons Addressability is Changing the Media Landscape

Brands today operate in “The Age of the Customer.” In other words, consumers now dictate business and marketing strategies, and demand consistent, valuable in-person and digital experiences. They have the technology to access and accept marketing messages as they see fit, and expect to receive relevant ads that actually improve their shopping journeys. As a …

5 Things Marketers Can Do Better – Using Data They Already Own

Technology has drastically changed how – and where – customers interact with brands. As expectations evolve, advertisers face the challenge of creating positive customer experiences by reaching them on the right channels at the right times. Fortunately, marketers have a powerful weapon available to them, which is the first-party data that they already own. As …