Infographic: What You Need to Know About Addressable TV

Addressable TV just might change the way we see commercials forever. As more cable operators give marketers the ability to send specific ads to specific audiences, suddenly narrow-casting on TV is here. And that creates some very interesting possibilities for creative marketers. Check out the infographic below to learn more about addressable TV, how it …

Join the Signal Webinar: How to Prepare for a Cross-Channel Future

A whopping 65% of CMOs are expected to spend more money on marketing technology this year. Marketers are already knee-deep in a dizzying array of tools, averaging at least twelve different vendors in their technology stacks and many enterprise companies claiming thirty or more. In our constantly evolving ecosystem, this has become the norm. But …

Cross-Channel Holiday Season Preparation

The leaves are falling and pumpkin-flavored goodies abound. Autumn is here, but for many online retailers, it signals that the holiday shopping season is upon us. And what a season it will be! According to a recent article in Internet Retailer, a double-digit increase is predicted for online holiday retail sales and mail orders from …

Signal Webinar: Become a Cross-Channel Powerhouse

Cross-channel marketing is a goal that many have in their sights–but most marketers aren’t there yet. More than 74% of marketers said their level of real-time marketing is not sufficient for the long-term, and only 6% consider themselves to have “very effectively integrated technology, data and marketing skills,” according to a recent E-Consultancy survey. In …

Signal Wins “Best Software Company” at the Moxie Awards

[lead]Over 850 tech enthusiasts gathered at Park West last night to celebrate the achievements of the Chicago digital community at the annual Moxie Awards, organized by Built In Chicago.[/lead] Signal was honored to take home the “Best Software Company” award, determined through a mix of public voting and a panel of judges comprised of leaders in the Chicago …

A Whirlwind Week for Signal

Signal made a big splash this past week when we introduced our new company name and unveiled the industry’s first Open Data Platform at IRCE 2014, the largest e-commerce event on the planet. IRCE attendees were “seeing red” when they visited our sleek, new booth. Though a departure from our former BrightTag blue, our new …