Data Onboarding Explained: When it comes to your customer data, are you in the driver’s seat — or just along for the ride?

And they’re off! Brands are scrambling to bring their offline data online for digital activation, pitting marketers in a neck-and-neck race for customers’ attention — not just in their inboxes, but in social and display ads across the internet. Thanks to data onboarding, in-the-moment buyers are now receiving in-the-moment advertisements across channels, devices and platforms. …

How Stop-and-Go Onboarding Goes Off the Rails

Note: This post originally appeared on The Drum. Given the breakneck speed at which new engagement channels emerge and the dubious incentives that drive manufactured scale and reach, it’s no wonder that the ad tech world is notorious for over-promising and under-delivering. The latest example of waving the “Mission Accomplished” banner too soon is happening …

One Big Idea for Marketers from Mary Meeker’s 2017 Internet Trends Report

Venture capitalist Mary Meeker just released her annual review of internet trends. But who has time to process 355 slides or a 40-minute video? Even many of the published summaries are just data dumps. In keeping with its mission to help brands connect with customers at every critical moment, Signal has distilled Meeker’s slides into …

What is a Customer Identity Solution?

At the most basic level, a customer identity solution can be likened to having a dial tone on your phone. If you don’t have a dial tone, a connection into the telephone network, you can’t even begin to call a specific person you want to talk to. You’re shut out. Likewise, if you don’t have …

3 Ways to Transform the Customer Experience With Data and Identity

Consumers don’t think about brand interactions in terms of channels, journeys and lifecycles. All that really matters to them is that they find what they want, their needs are met and their goals are achieved — at the exact right moment, of course. That’s a tall order for brands to fill. If they succeed, the …

Top 5 Consumer Trends Reshaping the Media Landscape in 2016

[tweetable]In the fast-changing world of digital marketing, one thing remains constant: consumers leave marketers stumped.[/tweetable] In 2016, this reality is no different, and advertisers have the choice to either adapt or fall behind, throwing millions of dollars at customers who just aren’t listening. So who are these elusive consumers, and how can marketers enhance their …

Signal’s Prediction for Digital Marketing in 2016: Advertisers Will Shift Focus from Workflow Efficiency to Targeting Precision

This is the second of eight blog posts recounting Signal’s New Year’s predictions from our in-house panel of digital experts and thought leaders. As part of the recently published report, “How Digital Marketing Will Change in 2016 – What Marketers Need to Know Now,” this distinguished panel of specialists addressed the challenges they heard first-hand …

Data Sharing: A Powerful Alternative to Walled Gardens

Imagine if people who visit your site and use your apps arrived with a little message stating their name, email, purchase history, and current interests and preferences. As a publisher or advertiser, wouldn’t that make your job easier! You would be able to skip the hard work of identifying your customers, and move on to …