At Signal, we’re on a mission to help marketers around the world get closer to their customers.
It’s an important goal, because in today’s always-on world, consumers are using an average of three to five connected devices to interact with their favorite brands. And they’re constantly hopping between laptops, smartphones, tablets and stores. And meanwhile, a large consumer brand is using as many as 30 toolsets, technologies and platforms to make all those gazillions of digital experiences possible.
It’s a scenario that creates an enormous amount of noise and fragmentation for marketers. Brands everywhere are struggling to connect the dots and make sense of the customer journey across all those disparate, digital touchpoints.
That’s why I’m thrilled to announce that Signal has closed a new round of funding. One of our original investors, the Chicago-based venture fund I2A led this new $30 million round, with participation by Signal’s other major investors, including Pritzker Group Ventures, Baird Capital, EPIC Ventures and Silicon Valley Bank. With this round, Signal’s total funding to date totals more than $70 million.
The proceeds will be used to accelerate expansion of Signal’s people-based marketing platform and our global organization. The movement toward addressable marketing is happening all over the world, from Chicago to Tokyo, to Sydney, to London to Sao Paulo and beyond. So not only are we looking forward to entering new markets, we’ll also be hiring additional brilliant technologists right here in Chicago who can help take our platform to the next level.
This important milestone in the evolution of our business comes just one day after Crain’s Chicago Business ranked Signal No. 1 on its annual Fast 50 List of the fastest growing companies. The Windy City is a burgeoning tech hub, and I’m proud and appreciative that the business and civic community here has supported Signal every step of the way since we were founded six years ago.
Consumers around the world are demanding more relevancy from brands – and marketers want to provide their customers with more engaging and seamless experiences. I see a bright future for Signal in helping marketers around the world connect data and identity across devices and channels to solve this critical challenge.
Thank you to all of our employees, clients and investors for making this exciting week a reality!