Yahoo! Japan, one of the world’s top web portals used by 88% of the country’s Internet population, realised the enormous opportunity in sharing its consumer data with advertisers. This leading digital publisher turned to Signal to help it create a next-generation data management platform that’s not a walled garden.
“Signal has been a key strategic partner in the realization of Yahoo! JAPAN’s ambitious vision for a seamless, truly connected data economy. We are operating in a real-time, always-on environment at a scale that has never been previously achieved.”
Learn How Signal helped Yahoo! Japan:
Use their own Data
Leverage the world’s first, open, real-time DMP driven by first-party data.
Build an Identity Graph
Create robust cross-channel consumer profiles through data matching against a deterministic identity graph.
Improve Their Reach
Use real-time data and identity to expand its advertiser’s reach to 16 million potential consumers.